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50

kompressen 10x10 unsteril

Worth a look

Shows searches that convert (20.2% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 40Growth 36Conversion 100Competition 35Returns 100Price range 42Avg price 20Brand share 52Review moat 58Quality gap 19

Conversion

Incredible20.2%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Review moat

Good1,168.68

avg incumbent reviews — the moat a new listing must climb

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Price range

Okay€0.78–€25.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay€207K

€207K/yr · 143K searches

Growth

Okay+8.6%

90-day search growth — must beat 0% to launch

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad€7.14

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

46

Top-5 brand share

74%

Open market

18%

  • HansaGT Medical25%
  • Maimed16%
  • Noba Verbandmittel14%
  • Vliwasoft10%
  • Noba8%
  • Saxomed8%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€21K20%€41K30%€62K40%€83K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.6% search growth over the last 90 days.
3K2KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt31%

“Super Qualität”

beworben Vs Tatsächliches Produkt19%

“Produkt wie beschrieben”

Preis-Leistungs-Verhältnis17%

“Unschlagbarer Preis”

Weiches Gefühl8%

“Soft”

Gesamtgröße4%

“Passt”

Saugfähigkeit3%

“Super soft und saugfähig”

Kompression3%

“Gute Kompresse”

Benutzerfreundlichkeit3%

“Sehr gute Haptik, gut einzeln entnehmbar”

Komfort insgesamt2%

“Sehr angenehm auf der Haut”

Stärke1%

“Hält”

What buyers complain about

Preis-Leistungs-Verhältnis25%

“teureren Produkten.”

Dicke17%

“Sehr dünn”

Entzündung17%

“sich keine neue Entzündungen bilden.”

Steifheit6%

“Bei Reibung kann es jedoch zu wunden Stellen kommen, da sich das Material recht rau anfühlt”

Top return reasons

Gesamtgröße58%
Materialqualität25%
Produktzustand8%
beworben Vs Tatsächliches Produkt8%