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54

keto riegel

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Market size 53Growth 14Conversion 53Competition 72Returns 100Price range 66Avg price 89Brand share 7Review moat 67Quality gap 65

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Great€20.72

avg listing price — sweet spot $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Review moat

Good822.1

avg incumbent reviews — the moat a new listing must climb

Price range

Good€7.93–€28.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good€346K

€346K/yr · 384K searches

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-21.4%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

10

Top-5 brand share

97%

Open market

2%

  • ahead47%
  • N!CK'S45%
  • KETOFABRIK3%
  • NEOH2%
  • MaxiNutrition1%
  • Keast1%
  • Open — no brand owns it (3 brands, 2%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€10K6%€21K9%€31K12%€41K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 42 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.4% search growth over the last 90 days.
35K25KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jun, Jul, Oct, Nov · busiest ÷ quietest = 6.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt53%

“Yummy”

Süße10%

“Beste Schokolade”

Geschmack6%

“Guter Kokosgeschmack”

Ernährungs Gehalt6%

“Low carb”

Qualität insgesamt4%

“Super Produkt”

Preis-Leistungs-Verhältnis2%

“Toll und teuer”

Gesundheitliche Vorteile – insgesamt2%

“Gut für Diabetes”

Knusprigkeit2%

“mit leckerem Crunch.”

beworben Vs Tatsächliches Produkt1%

“Wie beschrieben geliefert”

Textur/Konsistenz – insgesamt1%

“Er hat eine richtig gute Hafer-Textur”

What buyers complain about

Geschmack insgesamt16%

“Schmeckt wie Snickers”

Preis-Leistungs-Verhältnis13%

“Doppelt so teuer”

Süße11%

“Gottseidank wenig zucker”

Geschmack7%

“geschmacklich nix besonderes”

Ernährungs Gehalt4%

“Glutenfrei falsch”

beworben Vs Tatsächliches Produkt3%

“Die Abbildung bei dem Produkt ist fake”

Künstliche Süßstoffe3%

“Süßstoff-Nachgeschmack”

Hartes Gefühl3%

“Diese Riegel sind hart”

Qualität insgesamt2%

“Mangelhaft”

Abgestanden/verfault/verwöhnt2%

“Schmecken alt und pappig”