Skip to content
59

kaugummi

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 77Growth 22Conversion 57Competition 81Returns 100Price range 60Avg price 68Brand share 31Review moat 44Quality gap 47

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Competition

Great34%

top-5 click share — an open shelf

Market size

Great€983K

€983K/yr · 1.4M searches

Avg price

Good€14.17

avg listing price — sweet spot $15–$100

Price range

Good€1.88–€34.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,058.25

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Growth

Bad-6.3%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

15 rising

Sellers

66

Top-5 brand share

86%

Open market

10%

  • EXTRA36%
  • AIRWAVES28%
  • Wrigley's14%
  • PUR Gum4%
  • Mars3%
  • MENTOS3%
  • Open — no brand owns it (9 brands, 10%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€29K6%€59K9%€88K12%€118K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 55 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.
35K25KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt30%

“Leckerer Big Red Kaugummi”

Geschmack18%

“Mega Geschmack”

Preis-Leistungs-Verhältnis10%

“Tolles Angebot”

Frische7%

“Alles fresh”

Einfaches Kauen/Schlucken6%

“Leckerer Big Red Kaugummi”

Qualität insgesamt5%

“Super produkt”

Süße5%

“Ohne Zucker das beste für mich”

Textur/Konsistenz – insgesamt2%

“Konsistenz sehr weich”

beworben Vs Tatsächliches Produkt2%

“Sieht fast genau so aus”

Gesamtgröße1%

“PASST”

What buyers complain about

Preis-Leistungs-Verhältnis19%

“Geldverschwendung”

Geschmack insgesamt18%

“Geschmack hält ca. 1 Minute”

Geschmack14%

“Geschmack absolut ekelhaft”

Qualität insgesamt5%

“Verkäufer Flop - Amazon top”

Süße4%

“Leider ein Zuckerersatzwirrwar”

Sauer3%

“Diese hier sind ganz kurz sauer”

beworben Vs Tatsächliches Produkt3%

“Denke das ist eher Marketing”

Einfaches Kauen/Schlucken2%

“Der Kaugummi verliert ganz schnell an Geschmack”

Hartes Gefühl2%

“und hart. konnten es daher nicht testen”

Gesamtgröße2%

“Enttäuschend klein”