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johanniskrautöl

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Soft demand (-6.7% this quarter) — this niche doesn't clear our bar today.

Market size 28Growth 22Conversion 81Competition 26Returns 99Price range 60Avg price 69Brand share 52Review moat 33Quality gap 48

Returns

Incredible0.2%

return rate — above 6% kills the launch gate

Conversion

Great8.4%

search→purchase rate — share of searches ending in a sale

Avg price

Good€14.22

avg listing price — sweet spot $15–$100

Price range

Good€5.97–€28.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,160.94

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€122K

€122K/yr · 102K searches

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-6.7%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

39

Top-5 brand share

74%

Open market

20%

  • Casida23%
  • Dr. Ehrlichs Gesundkatalog23%
  • AROMATIKA trust the power of nature10%
  • Nakobe10%
  • Primavera7%
  • lavita6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€12K20%€24K30%€37K40%€49K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.7% search growth over the last 90 days.
4K3KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt34%

“Top Produkt”

Schmierung14%

“Erstklassiges Öl”

Vegan/Biologisch3%

“Bio rot johaniskrautol”

Farbe3%

“Das Mazerat besticht durch seine charakteristische, tiefrote Farbe”

Linderung von Juckreiz3%
Linderung von Muskelschmerzen3%

“Das Öl ist sehr wohltuend bei Gelenk und Muskelschmerzen”

Ölig/fettig3%

“Sehr gutes Öl”

Fieberlinderung3%

“Benutze ich z. B. bei leichteren Verbrennungen”

Weiches Gefühl3%

“Weiche Narben”

Saugfähigkeit3%

“Hilft wunderbar und zieht gut ein”

What buyers complain about

Geruch26%

“riecht für mich unangenehm”

Schmerzlinderung – insgesamt22%

“Hilft nichts Macht mehr Schmerzen”

Zertifizierungen11%

“kein aktuelles Statement möglich”

Bitter11%

“Schmeckt eklig bitter”

Geschmack6%

“Der Geschmack ist definitiv nicht lecker”

Geschmack insgesamt6%

“Lecker ist anders”

Allergien6%

“allergisch reagiert daher kann ich keine Erfahrungsbericht mitteilen”

Qualität insgesamt4%

“ich hätte mir eine bessere Qualität gewünscht”

Top return reasons

beworben Vs Tatsächliches Produkt21%
Auslaufsicher21%
Zertifizierungen14%
Schmierung7%
Qualität insgesamt7%
Sprachprobleme7%
Farbe7%
Haltbarkeit7%
Ölig/fettig7%