iso whey
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Avg price
Great€65.16avg listing price — sweet spot $15–$100
Price range
Good€36.20–€139.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+24.1%90-day search growth — must beat 0% to launch
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Market size
Okay€242K€242K/yr · 180K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,509.45avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
38
Top-5 brand share
95%
Open market
3%
- ESN68%
- Optimum Nutrition11%
- BioTechUSA8%
- Black Hammer Nutrition5%
- Body Power4%
- Scitec Nutrition3%
- Open — no brand owns it (1 brand, 3%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ESN IsoWhey Hardcore Proteinpulver Vanilla (Classic) 1 kg bis zu 26 g Protein pro Portion made in Germany (Design kann variieren)
ESN€44.854.5★4,751 rev
ESN ISOCLEAR Whey Isolate Protein Pulver 1000g Fresh Cherry Proteinlimo mit fruchtig leckerem Geschmack clear Whey - made in Germany
ESN€51.144.5★116 rev
ESN ISOCLEAR Whey Isolate Protein Pulver 1000g Peach Iced Tea Proteinlimo mit fruchtig leckerem Geschmack clear Whey - made in Germany
ESN€50.274.4★188 rev
ESN IsoWhey Hardcore Proteinpulver Chocolate 1 kg bis zu 26 g Protein pro Portion - made in Germany
ESN€44.384.3★3,531 rev
BioTechUSA Protein Power | Hoher Proteingehalt zuckerfrei laktosefrei glutenfrei | mit zugesetztem Kreatin 4 kg Vanille
BioTechUSA€75.604.0★809 rev
Newest
by launch date
GORILLA Whey Protein - 5KG - Black Hammer USA - Protein Powder for Muscle Growth & Recovery + Free Gorilla BCAA Gift (5000g Schokolade)
Black Hammer Nutrition€84.793 rev
ESN ISOCLEAR Whey Isolate Protein Pulver 1000g Strawberry Lime Proteinlimo mit fruchtig leckerem Geschmack clear Whey - made in Germany
ESN€50.3898 rev
ESN ISOCLEAR Whey Isolate Protein Pulver 1000g Fresh Cherry Proteinlimo mit fruchtig leckerem Geschmack clear Whey - made in Germany
ESN€51.14116 rev
ESN ISOCLEAR Whey Isolate Protein Pulver 1000g Peach Iced Tea Proteinlimo mit fruchtig leckerem Geschmack clear Whey - made in Germany
ESN€50.27188 rev
ESN ISOCLEAR Whey Isolate Protein Pulver 1000g Lemon Iced Tea Proteinlimo mit fruchtig leckerem Geschmack clear Whey - made in Germany
ESN€50.6999 rev
Trending
90-day click momentumGORILLA Whey Protein - 5KG - Black Hammer USA - Protein Powder for Muscle Growth & Recovery + Free Gorilla BCAA Gift (5000g Schokolade)
Black Hammer Nutrition€84.795.0★
ESN ISOCLEAR Whey Isolate Protein Pulver 1000g Fresh Cherry Proteinlimo mit fruchtig leckerem Geschmack clear Whey - made in Germany
ESN€51.144.5★
ESN ISOCLEAR Whey Isolate Protein Pulver 1000g Peach Iced Tea Proteinlimo mit fruchtig leckerem Geschmack clear Whey - made in Germany
ESN€50.274.4★
GORILLA Whey Protein 5KG + Free EAAs Black Hammer USA Protein Powder for Muscle Growth & Recovery (5000g Erdbeere)
Black Hammer Nutrition€79.884.7★
Optimum Nutrition Gold Standard 100% Whey Proteinpulver Geschmack Vanilla Ice Cream 4.53kg 151 Portionen
Optimum Nutrition€139.814.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +24.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“schmeckt super”
“Beste protein für mich”
“Mega Geschmack”
“Top Quality”
“Super Löslichkeit, Super Lecker”
“Bisschen süß”
“Preis-Leistung super”
“Das Produkt ist sehr frisch und sehr lecker”
“Auch von der Wirkung her passt alles – unterstützt den Muskelaufbau”
“Gute Löslichkeit tolle Verträglichkeit”
What buyers complain about
“Sparmaßnahme inakzeptabel”
“Ungenießbar. Schmeckt ekelhaft”
“Mir persönlich zu süß”
“Geschmackliche Vollkatastrophe”
“Die Qualität der Proteine ist sehr schlecht”
“Dieser typische Süßstoffgeschmack kommt für mich ziemlich durch”
“Das ist garantiert kein high quality Produkt”
“kein Shaker wie im Bild mitbekommen”
“Das Pulver löst sich relativ schlecht auf”
“Verschluss funktioniert nicht, da er voller Pulver ist”