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Soft demand (-60.8% this quarter) — this niche doesn't clear our bar today.

Market size 8Growth 0Conversion 81Competition 24Returns 100Price range 35Avg price 24Brand share 37Review moat 71Quality gap 27

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Review moat

Good662.29

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Price range

Okay€3.21–€21.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad71%

top-5 click share — a locked-up shelf

Avg price

Bad€8.56

avg listing price — sweet spot $15–$100

Market size

Bad€32K

€32K/yr · 43K searches

Growth

Bad-60.8%

90-day search growth — must beat 0% to launch

Competition

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

38

Top-5 brand share

83%

Open market

13%

  • Abtei27%
  • tetesept17%
  • Bronchipret14%
  • Mucosolvan13%
  • Prospan12%
  • ratiopharm4%
  • Open — no brand owns it (5 brands, 13%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€3K20%€6K30%€10K40%€13K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -60.8% search growth over the last 90 days.
2K2KSpike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 3.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Preis-Leistungs-Verhältnis12%

“Geld wert”

Geruch12%

“Riecht super gut”

Geschmack insgesamt12%

“er schmeckt”

Geschmack11%

“Geschmack gut”

beworben Vs Tatsächliches Produkt8%

“Wie beschrieben”

Natürliche Inhaltsstoffe6%

“Natürliche Soforthilfe”

Effizienz5%

“Hilft gut”

Komfort insgesamt4%

“Auf der Haut fühlt es sich auch angenehm an, ohne zu reizen”

Schaum4%

“Viel Schaum und wohltuender Duft”

Qualität insgesamt4%

“Gutes Produkt”

What buyers complain about

Funktionalität insgesamt25%

“Kaum wirkung”

Süße19%

“schmeckt gut nicht zu süß”

Geschmack insgesamt13%

“holte ihn mir geschmaklich ist es nicht lecker”

Inhaltsstoffe – insgesamt13%

“Alles supi”

Geruch6%

“Geruch kaum vorhanden”

Hustenlinderung6%

“Normalerweise wirkt sich bei mir Husten IMMER sehr reizend und hartnäckig aus, was mir Nächte zum Albtraum werden lässt”

Gesamtgröße6%

“Dies bezüglich würde ich mir ein noch größeres Format wünschen”

Top return reasons

Auslaufsicher80%
Wischfestigkeit10%
Produktzustand10%