huel
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible€26.30avg listing price — sweet spot $15–$100
Review moat
Great191.7avg incumbent reviews — the moat a new listing must climb
Price range
Great€6.71–€61.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Market size
Okay€272K€272K/yr · 390K searches
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-20.6%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
20
Top-5 brand share
96%
Open market
2%
- YFood76%
- J*st Food9%
- Alpro6%
- HiPP3%
- Layenberger3%
- eatyx2%
- Open — no brand owns it (1 brand, 2%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 37 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
yfood Trinkmahlzeit Probierpaket Classic 5 x 500ml inkl. 1 25 Pfand (5 x 500 ml Probierpaket classic) - Vollwertig & ready-to-drink
YFood€19.874.3★178 rev
yfood Fruity Trinkmahlzeit - für unterwegs & stressige Tage - Fruity Strawberry Peach & Mango vollwertig & ready-to-drink (500 ml (6er Pack))
YFood€22.464.5★138 rev
yfood Trinkmahlzeit Cold Brew Coffee 12 x 500 ml mit 30 g Protein pro Flasche
YFood€41.314.6★132 rev
yfood Trinkmahlzeit Classic Choco - 8 x 330 ml für unterwegs & stressige Tage - vollwertig & ready-to-drink - mit 22 g Protein Vitaminen und Mineralstoffen - inkl. 2 00 Pfand
YFood€26.544.6★150 rev
yfood Drink Smooth Vanilla - 12 x 500 ml für unterwegs & stressige Tage - vollwertig & ready-to-drink mit 30g Protein 26 Vitaminen und Mineralstoffen - inkl. 3 Pfand
YFood€40.704.6★102 rev
Newest
by launch date
yfood Fruity Trinkmahlzeit - für unterwegs & stressige Tage - vollwertig & ready-to-drink (6 x 500ml)
YFood€22.320 rev
Alpro Meal To Go Schokoladen-Bananen Geschmack Geschmack Proteinreiche Trinkmahlzeit 6 x 500 ml
Alpro€17.1769 rev
Alpro Meal To Go Vanillegeschmack Proteinreiche Trinkmahlzeit 6 x 500 ml
Alpro€17.5225 rev
Alpro Meal To Go Mango- und Passionsfruchtgeschmack Proteinreiche Trinkmahlzeit 6 x 500 ml
Alpro€17.3320 rev
HiPP Trinkmahlzeit Vanille 6 x 330 ml vollwertige Zwischenmahlzeit mit bester Heumilch echtem Bourbon-Vanille Extrakt 23 Vitaminen & Mineralstoffen High Protein glutenfrei
HiPP€18.2033 rev
Trending
90-day click momentumyfood Fruity Trinkmahlzeit - für unterwegs & stressige Tage - vollwertig & ready-to-drink (6 x 500ml)
YFood€22.320.0★
eatyx Trinkmahlzeit - Schokolade 8x300 ml - Laktosefrei - 22g Protein 22 Vitamine 6 3g Ballaststoffe glutenfrei - Vollwertiger Protein Shake - Mahlzeitenersatz für unterwegs
eatyx€15.173.4★
eatyx Trinkmahlzeit - Pistazien 6x500 ml - Laktosefrei - 35g Protein 24 Vitamine 9g Ballaststoffe glutenfrei - Vollwertiger Protein Shake - Mahlzeitenersatz für unterwegs
eatyx€14.683.3★
Alpro Meal To Go Mango- und Passionsfruchtgeschmack Proteinreiche Trinkmahlzeit 6 x 500 ml
Alpro€17.334.6★
yfood Happy Banana tasty meal replacement THIS IS FOOD drink 30 g of protein 26 vitamins and mineral (12 x 500ml)
YFood€61.774.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Yummy”
“Super Geschmack”
“Mit 20 g Protein pro 500 ml Flasche sättigt sie richtig gut und liefert nebenbei 26 Vitamine und Mineralstoffe plus Ballaststoffe und Omega-3”
“Super Produkt”
“Super Preis”
“Mir hilft yfood sehr”
“Heavenly hazelnut”
“Praktisch”
“Auch die Konsistenz ist gut gelungen”
“Veganer Food”
What buyers complain about
“schmeckt nicht wie der drink”
“Geschmack 0/10”
“etwas teuer”
“Absolut zu süss”
“Konsistenz ekelhaft”
“Endlich ein shake der nicht komplett nach Süßstoff schmeckt”
“viele Lebensmittel Allergien / Laktose Intoleranz & Süssstoffallergie”
“enthält leider nicht besonders viel Protein.”
“Am Anfang wirkt der Drink dann eher dünn”
“Bauchschmerzen”