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halloween servietten

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A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 1Growth 31Conversion 19Competition 0Returns 98Price range 0Avg price 14Brand share 0Review moat 99Quality gap 28

Review moat

Incredible25.6

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.4%

return rate — above 6% kills the launch gate

Growth

Okay+4.9%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Avg price

Bad€4.86

avg listing price — sweet spot $15–$100

Market size

Bad€4K

€4K/yr · 57K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad€2.82–€7.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 flat

Sellers

10

Top-5 brand share

100%

Open market

0%

  • FloralGrace27%
  • Kotkiddy20%
  • Paper+Design19%
  • Fasana19%
  • DH-Konzept16%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€21110%€42215%€63220%€843110100 Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 5 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.9% search growth over the last 90 days.
15K10KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 137.8×