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51

haar vitamine

Worth a look

Shows low returns (0.1%), but soft demand (-21.3% this quarter) keeps it on the watch list.

Market size 57Growth 14Conversion 78Competition 27Returns 100Price range 66Avg price 80Brand share 46Review moat 24Quality gap 55

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Avg price

Great€17.04

avg listing price — sweet spot $15–$100

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Price range

Good€4.14–€35.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good€427K

€427K/yr · 320K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad5,203.24

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-21.3%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

50

Top-5 brand share

77%

Open market

18%

  • natural elements25%
  • Cosphera21%
  • NATURTREU18%
  • NaroVital9%
  • ProFuel5%
  • Donivital4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€43K20%€85K30%€128K40%€171K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.3% search growth over the last 90 days.
10K6KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Haarwachstum21%

“Haarwachstum”

Qualität insgesamt17%

“Super Produkt”

Vitamin8%

“Vitamin”

Preis-Leistungs-Verhältnis8%

“Preisleistung super”

Einfaches Kauen/Schlucken4%

“Gut einzunehmen”

Dosierung4%

“Beste Dosierung”

Benutzerfreundlichkeit3%

“Einnahme easy”

Inhaltsstoffe – insgesamt3%

“Ganzheitliche Zusammensetzung: Neben hochdosiertem Biotin und Selen enthält das Produkt spannende Inhaltsstoffe wie Hirseextrakt, Gerstengras und Rosmarin”

beworben Vs Tatsächliches Produkt3%

“Produkt wie beschrieben”

Effizienz2%

“Wirksamkeit”

What buyers complain about

Geruch18%

“Stinken ekelhaft”

Funktionalität insgesamt10%

“Wirkt nicht”

Preis-Leistungs-Verhältnis7%

“Schade ums Geld”

Allergien6%

“Kopf juckt - also wächst wieder”

Haarverwandt5%

“Ich hatte oft sprödes Haar”

Vitamin5%

“Die Vitamindosen wirken eher moderat”

Nebenwirkungen4%

“Übelkeit nach Einnahme”

Dosierung4%

“Bei der ersten Einnahme wurde mir Speiübel”

Haarwachstum2%

“Leider konnte ich bei mir keinerlei positive Veränderung feststellen weder beim Haarwachstum noch bei der Haarstruktur oder beim Haarausfall”

Gesamtgröße2%

“Zu grosse Pille”

Top return reasons

Gesamtgröße100%