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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 23Growth 6Conversion 98Competition 2Returns 100Price range 53Avg price 67Brand share 0Review moat 93Quality gap 20

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Conversion

Incredible16.7%

search→purchase rate — share of searches ending in a sale

Review moat

Great147.33

avg incumbent reviews — the moat a new listing must climb

Avg price

Good€14.09

avg listing price — sweet spot $15–$100

Price range

Good€2.57–€28.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad€91K

€91K/yr · 38K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-37.3%

90-day search growth — must beat 0% to launch

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

21

Top-5 brand share

100%

Open market

0%

  • Alnatura50%
  • Green Essence47%
  • Bergland3%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%€14K30%€27K45%€41K60%€54K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 74 weeks — -37.3% search growth over the last 90 days.
6K4KPrime Day '25Spike '25Holiday '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar, Oct, Nov, Dec · busiest ÷ quietest = 13.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt44%

“Gute Qualität, bestens bewertet kömmlich”

Geschmack12%

“Guter Geschmack und alles Bestens”

Geschmack insgesamt12%

“lecker und einwandfrei”

Gesamtgröße6%

“Passt”

Säureregulator/Linderung von Magenschmerzen6%

“Hilft mir prima bei Darmträgheit”

Preis-Leistungs-Verhältnis6%

“Top Preis-Leistung”

beworben Vs Tatsächliches Produkt6%

“entspricht der Beschreibung”

Vegan/Biologisch3%

“Hohe Bioverfügbarkeit”

Backen3%

“Perfekt für Brotbacken”

What buyers complain about

Zufriedenheit/Vergnügen50%

“Unzufrieden”

Preis-Leistungs-Verhältnis25%

“nicht ganz günstig”

Top return reasons

Auslaufsicher100%