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Soft demand (-39.4% this quarter) — this niche doesn't clear our bar today.

Market size 73Growth 5Conversion 75Competition 17Returns 100Price range 91Avg price 95Brand share 19Review moat 34Quality gap 38

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Incredible€33.43

avg listing price — sweet spot $15–$100

Price range

Great€15.02–€104.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Market size

Good€799K

€799K/yr · 338K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,052.25

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad93%

top-5 brand share — brand-locked demand

Competition

Bad80%

top-5 click share — a locked-up shelf

Growth

Bad-39.4%

90-day search growth — must beat 0% to launch

Competition

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

10

Top-5 brand share

93%

Open market

5%

  • Glow2572%
  • EXVital10%
  • Bulk4%
  • Wehle Sports4%
  • SUNDAY NATURAL3%
  • Doppelherz3%
  • Open — no brand owns it (2 brands, 5%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%€120K30%€240K45%€360K60%€480K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 95 weeks — -39.4% search growth over the last 90 days.
20K15KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Aug, Nov · busiest ÷ quietest = 3.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt21%

“Beste Produkt”

Löslichkeit16%

“It dissolves super fast”

Gelenkschmerzen7%

“Nehme es schon länger gegen meine Rheumatoide Artritis hilft mir gut”

Preis-Leistungs-Verhältnis6%

“The price is unbeatable”

Geschmack insgesamt5%

“schmeckt super”

Kalzium5%

“Bestes Kollagenpulver”

Geschmack5%

“Super geschmack neutral”

Hautgesundheit4%

“Ich habe sehr gute Erfahrungen mit Glow25, mehr Energie, Muskeln und mein Haut ist auch besser geworden”

beworben Vs Tatsächliches Produkt3%

“Gemäss Bestellung”

Benutzerfreundlichkeit2%

“super Produkt und easy Einnahme”

What buyers complain about

Geschmack insgesamt18%

“Geschmack grauenhaft”

Geschmack13%

“Neutral Geschmack”

Preis-Leistungs-Verhältnis8%

“Enormer Preisanstieg”

Löslichkeit7%

“Diesmal nicht so gut löslich”

Funktionalität insgesamt4%

“Wirkt nicht wirklich”

Geruch4%

“Stinkt”

Dosierung3%

“Doppelte Menge”

Qualität insgesamt2%

“Ich bin nicht sicher wie gut diese Produkte sind”

beworben Vs Tatsächliches Produkt1%

“Vielleicht sollte man bei so umtriebig beworbenen Produkten generell misstrauisch sein”

Nebenwirkungen1%

“Leider hatte ich nach der Einnahme heftige Hautirritationen”

Top return reasons

Qualität insgesamt100%