Skip to content
48

glister zahnpasta

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 20Growth 24Conversion 97Competition 29Returns 99Price range 90Avg price 95Brand share 0Review moat 68Quality gap 53

Returns

Incredible0.2%

return rate — above 6% kills the launch gate

Conversion

Incredible14.4%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible€26.50

avg listing price — sweet spot $15–$100

Price range

Great€12.68–€49.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good797.25

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-1.4%

90-day search growth — must beat 0% to launch

Market size

Bad€79K

€79K/yr · 21K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 flat

Sellers

35

Top-5 brand share

100%

Open market

0%

  • Amway73%
  • Glister24%
  • Glister-Amway3%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€8K20%€16K30%€24K40%€32K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.4% search growth over the last 90 days.
3K2KSpike '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 4.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Mundhygiene43%

“Top große Tube sehr gut 👍 Sehr gute Zahnpasta,”

beworben Vs Tatsächliches Produkt21%

“Wie beschrieben”

Zahnaufhellung7%

“Zahnpasta”

Lokal hergestellt7%
Preis-Leistungs-Verhältnis7%

“Meiner Meinung nach die Beste, trotz des hohen Preises”

Qualität insgesamt7%

“Der Artikel ist angekommen und entspricht der Qualität”

Geschmack4%

“auch die neue version ist gut, passt geschmacklich und von der intensität”

Komfort insgesamt4%

“sehr angenehm”

What buyers complain about

beworben Vs Tatsächliches Produkt50%

“Falsche Angaben”

Preis-Leistungs-Verhältnis50%

“Falsche Angaben und viel zu teuer”

Top return reasons

beworben Vs Tatsächliches Produkt73%
Gesamtgröße6%
Preis-Leistungs-Verhältnis6%
Qualität insgesamt3%
Verdünnt/wässrig3%
Farbe3%
Produktzustand2%
Ethischer Handel/Fairer Handel2%
Inhaltsstoffe – insgesamt2%