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fresubin protein energy drink

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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 24Growth 34Conversion 64Competition 33Returns 100Price range 74Avg price 95Brand share 0Review moat 83Quality gap 32

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Incredible€44.68

avg listing price — sweet spot $15–$100

Review moat

Great348.81

avg incumbent reviews — the moat a new listing must climb

Price range

Good€14.38–€128.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Growth

Okay+7.2%

90-day search growth — must beat 0% to launch

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad€97K

€97K/yr · 38K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 rising

Sellers

34

Top-5 brand share

100%

Open market

0%

  • Fresenius68%
  • Fresubin15%
  • RWmedical Ihr Partner im Beschaffungsprozess15%
  • resource3%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€10K20%€19K30%€29K40%€39K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 16 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 40 weeks — +7.2% search growth over the last 90 days.
900700Spike '26Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt25%

“Schmeckt super”

Qualität insgesamt19%

“Bestes Produkt”

Ernährungs Gehalt16%

“Gute Nahrungsergänzung”

beworben Vs Tatsächliches Produkt9%

“entspricht den Erwartungen”

Geschmack8%

“gnaz gut”

Preis-Leistungs-Verhältnis7%

“Top Preis-Leistung”

Benutzerfreundlichkeit4%

“leicht in den Essensalltag einzubauen.”

Energieniveau2%

“Der Energy Drink ist sehr sättigen”

Gewichtsverlust2%

“Für Personen mit Appetit Angel bestens geeignet”

Löslichkeit2%

“Sehr gut löslich, geschmacksneutral trinke es mit Kaffee”

What buyers complain about

Geschmack21%

“Im Geschmack neutral”

Süße18%

“Zu süß”

beworben Vs Tatsächliches Produkt11%

“Reklamation”

Preis-Leistungs-Verhältnis10%

“Teuer”

Geschmack insgesamt7%

“Schmeckt aber nicht wirklich”

Gewichtsverlust7%

“Nach zwei Wochen hat sich mein Gewicht jedoch nicht verändert”

Mischung/Verhältnis4%

“Gutes Nahrungsergänzungsmittel, allerdings schlechtes Mischverhältnis”

Qualität insgesamt4%

“Aber die ganze Sendung sollte diese Qualitätsstufe haben”

Top return reasons

Funktionalität insgesamt33%
Inhaltsstoffe – insgesamt33%
Zertifizierungen33%