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A concentrated shelf (top 5 take 73% of clicks) — this niche doesn't clear our bar today.

Market size 27Growth 25Conversion 89Competition 23Returns 98Price range 68Avg price 75Brand share 29Review moat 40Quality gap 63

Returns

Incredible0.4%

return rate — above 6% kills the launch gate

Conversion

Great10.6%

search→purchase rate — share of searches ending in a sale

Avg price

Great€14.94

avg listing price — sweet spot $15–$100

Price range

Good€6.62–€32.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,513.92

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Market size

Okay€116K

€116K/yr · 73K searches

Growth

Bad-1.0%

90-day search growth — must beat 0% to launch

Competition

Bad73%

top-5 click share — a locked-up shelf

Competition

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

14

Top-5 brand share

88%

Open market

7%

  • Naissance27%
  • GONATURALS20%
  • Mea Vita18%
  • MAYJAM14%
  • Heldengrün9%
  • KOURUILIFE5%
  • Open — no brand owns it (3 brands, 7%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€6K10%€12K15%€17K20%€23K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.0% search growth over the last 90 days.
2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt28%

“Beste Produkte”

Geruch8%

“Perfekt zum mischen mit duftöl”

Ölig/fettig7%

“Hervorragendes Öl”

beworben Vs Tatsächliches Produkt7%

“Produkt wie beschrieben”

Komfort insgesamt6%

“Einfach Handhabung und sehr angenehm”

Eignung für Mischhaut6%

“Angenehmes Hautgefühl”

Saugfähigkeit4%

“Pflegt super die Haut und zieht schnell ein”

Eignung für trockene Haut4%

“Angenehm auf der Haut”

Preis-Leistungs-Verhältnis4%

“Optimal Preis”

Benutzerfreundlichkeit3%

“Super verträglich”

What buyers complain about

Geruch44%

“Fängt an zu stinken”

Motorleistung10%

“Schwierigkeiten beim pumpen”

Preis-Leistungs-Verhältnis7%

“wenig für viel geld”

Abgabemechanismus4%

“Der Dosierhebel aber defekt”

Ölig/fettig4%

“sehr fettige Haare danach”

Farbe3%

“Ganz rot”

Auslaufsicher3%

“Ist ein kleines bisschen ausgelaufen”

Allergien3%

“Roter Hautausschlag im Gesicht”

Funktionalität insgesamt3%

“Kann noch nicht sagen ob es wirkt”

Natürliche Inhaltsstoffe2%

“riecht unnatürlich”

Top return reasons

Geruch45%
Motorleistung9%
Auslaufsicher9%
beworben Vs Tatsächliches Produkt7%
Ölig/fettig6%
Kompatibilität – insgesamt3%
Qualität insgesamt3%
Zertifizierungen2%
Produktzustand2%
Feucht/Trocken2%