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Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 33Growth 20Conversion 55Competition 41Returns 100Price range 89Avg price 95Brand share 11Review moat 70Quality gap 37

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Incredible€39.55

avg listing price — sweet spot $15–$100

Price range

Great€15.14–€106.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good711.59

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay€159K

€159K/yr · 88K searches

Growth

Bad-10.7%

90-day search growth — must beat 0% to launch

Brand share

Bad96%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

35

Top-5 brand share

96%

Open market

1%

  • Nutricia70%
  • FORTIMEL8%
  • Fresubin6%
  • RWmedical Ihr Partner im Beschaffungsprozess6%
  • MCM Klosterfrau Vertriebsgesellschaft GmbH5%
  • Fresenius3%
  • Open — no brand owns it (1 brand, 1%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€16K20%€32K30%€48K40%€64K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.7% search growth over the last 90 days.
2K2KSpike '24Black Friday '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt28%

“Schmeckt super”

Qualität insgesamt17%

“Sehr gutes Produkt”

Ernährungs Gehalt17%

“Gute Nahrungsergänzung”

Geschmack8%

“gnaz gut”

beworben Vs Tatsächliches Produkt7%

“entspricht den Erwartungen”

Preis-Leistungs-Verhältnis6%

“Top Preis-Leistung”

Gesamtgröße3%

“es passt”

Benutzerfreundlichkeit2%

“Sehr hilfreich, wurde gut vertragen”

Energieniveau2%

“Der Energy Drink ist sehr sättigen”

Alkoholgeschmack1%

“Fresubin Energy Drink”

What buyers complain about

Geschmack21%

“Leider waren nicht alle Geschmacksrichtungen in dem Paket, die angegeben waren”

Süße19%

“Zu süß”

Gesamtgröße9%

“sehr schmal”

Gewichtsverlust7%

“Hat viele Kalorien”

beworben Vs Tatsächliches Produkt7%

“Reklamation”

Preis-Leistungs-Verhältnis6%

“Preis leider hoch”

Mischung/Verhältnis3%

“Gutes Nahrungsergänzungsmittel, allerdings schlechtes Mischverhältnis”

Qualität insgesamt3%

“Aber die ganze Sendung sollte diese Qualitätsstufe haben”

Benutzerfreundlichkeit2%

“Den Fuß hineinzubekommen ist dann schwierig”

Top return reasons

Inhaltsstoffe – insgesamt100%