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51

flavour drops vanille

Worth a look

Shows low returns (0.0%), but prices mostly outside the sweet spot ($4.68–$15.47) keeps it on the watch list.

Market size 6Growth 70Conversion 75Competition 45Returns 100Price range 4Avg price 22Brand share 32Review moat 41Quality gap 87

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Conversion

Good7.0%

search→purchase rate — share of searches ending in a sale

Growth

Good+52.0%

90-day search growth — must beat 0% to launch

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,390.14

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Avg price

Bad€7.83

avg listing price — sweet spot $15–$100

Market size

Bad€23K

€23K/yr · 43K searches

Price range

Bad€4.68–€15.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

17

Top-5 brand share

86%

Open market

8%

  • Myprotein32%
  • HelloShape18%
  • Body Attack16%
  • Gym Nutrition12%
  • borchers8%
  • GymQueen6%
  • Open — no brand owns it (4 brands, 8%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€1K10%€2K15%€4K20%€5K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 45 weeks — +52.0% search growth over the last 90 days.
15K10KSpike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt32%

“Mega Lecker”

Geschmack24%

“Chunky Flavor”

Süße10%

“Super altanative zum süßen”

Qualität insgesamt7%

“Produkt super”

Preis-Leistungs-Verhältnis2%

“Super Preis-Leistung”

Künstliche Süßstoffe2%

“Süße ist prima und schmeckt ganz natürlich gut”

Blutzuckerspiegel2%

“Da ich Diabetiker bin ist es ideal das die Tropfen zuckerfrei sind”

Benutzerfreundlichkeit2%

“Habe sie u. a. wegen der einfachen Handhabe bestellt”

beworben Vs Tatsächliches Produkt2%

“Ist ok. Wie beschrieben ist ok”

Geruch1%

“Sehr tolles Aroma”

What buyers complain about

Geschmack insgesamt21%

“Geschmacklich nicht so gut”

Geschmack17%

“More Chunky flavour”

Künstliche Süßstoffe7%

“Leider nicht zu empfehlen, weil es nur nach Stevia schmeckt”

Süße6%

“Leider unglaublich süß”

beworben Vs Tatsächliches Produkt4%

“Entspricht nicht der Beschreibung der Website Dosierung nicht mehr so einfach möglich”

Natürliche Inhaltsstoffe3%

“unnatürlich”

Geruch3%

“Komischer Geruch und Beigeschmack - direkt in den Müll”

Inhaltsstoffe – insgesamt3%

“Leider nur 2,9% Vanilleextrakt”

Dosierung2%

“dosieren kann man schlecht.”

Preis-Leistungs-Verhältnis2%

“Könnte etwas billiger sein”

Top return reasons

Geschmack insgesamt45%
Geschmack45%
Fleckenbeständigkeit9%