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51

flavour drops

Worth a look

Shows low returns (0.0%), but a small market ($111K/yr) keeps it on the watch list.

Market size 27Growth 32Conversion 37Competition 71Returns 100Price range 49Avg price 28Brand share 34Review moat 38Quality gap 90

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Price range

Okay€3.46–€26.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,705.62

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Growth

Okay+5.6%

90-day search growth — must beat 0% to launch

Avg price

Okay€9.38

avg listing price — sweet spot $15–$100

Market size

Okay€111K

€111K/yr · 401K searches

Competition

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

24

Top-5 brand share

84%

Open market

12%

  • HelloShape32%
  • Body Attack25%
  • Gym Nutrition11%
  • GymQueen9%
  • borchers7%
  • MORE NUTRITION4%
  • Open — no brand owns it (10 brands, 12%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€3K6%€7K9%€10K12%€13K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 39 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.6% search growth over the last 90 days.
18K13KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 2.0×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt40%

“Yummy”

Geschmack20%

“Chunky Flavor”

Süße8%

“Pro:. ✔️ Zuckerfrei.”

Qualität insgesamt4%

“Super Produkt”

Künstliche Süßstoffe2%

“Süße ist prima und schmeckt ganz natürlich gut”

Preis-Leistungs-Verhältnis2%

“Fast immer bester Preis bei Amazon”

Dosierung1%

“die Pinpette ist optimal zum Dosieren.”

Ernährungs Gehalt1%

“gutes Basic für die Proteinbäckerei”

Benutzerfreundlichkeit1%

“Die Flasche ist handlich”

beworben Vs Tatsächliches Produkt1%

“Besser als gedacht”

What buyers complain about

Geschmack insgesamt20%

“Schmeckt null nach bueno”

Geschmack15%

“More Chunky flavour”

Süße13%

“Zero suggar”

Künstliche Süßstoffe8%

“Zuckerhaltige Getränke sowie”

Preis-Leistungs-Verhältnis4%

“im Vergleich recht teuer.”

Natürliche Inhaltsstoffe3%

“unnatürlich”

Geruch2%

“Aromatropfen”

Gesamtgröße2%

“Flasche ist ca 10 cm groß”

Ernährungs Gehalt1%

“Gesund ist es nicht auf Dauer”

Dosierung1%

“Man muss es nur gut dosieren, da es stark süßt”

Top return reasons

Geschmack insgesamt38%
Geschmack33%
Zertifizierungen4%
Künstliche Süßstoffe4%
beworben Vs Tatsächliches Produkt4%
Inhaltsstoffe – insgesamt4%
Qualität insgesamt4%
Fleckenbeständigkeit4%
Sauer2%
Bitter2%