Skip to content
46

fahrenheit parfum herren

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 35Growth 23Conversion 25Competition 56Returns 97Price range 65Avg price 87Brand share 3Review moat 65Quality gap 55

Returns

Incredible0.6%

return rate — above 6% kills the launch gate

Avg price

Great€66.49

avg listing price — sweet spot $15–$100

Review moat

Good881.35

avg incumbent reviews — the moat a new listing must climb

Price range

Good€11.48–€141.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay€171K

€171K/yr · 130K searches

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-3.6%

90-day search growth — must beat 0% to launch

Brand share

Bad99%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 rising

Sellers

70

Top-5 brand share

99%

Open market

0%

  • Dior84%
  • Santini7%
  • LA RIVE3%
  • Fit 2 Us3%
  • NAINA2%
  • Azzaro1%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€9K10%€17K15%€26K20%€34K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.6% search growth over the last 90 days.
8K6KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch85%

“Es riecht sehr elegant”

Preis-Leistungs-Verhältnis5%

“Super Preis”

Eignung Winterwetter4%

“Winter geeignet”

beworben Vs Tatsächliches Produkt3%

“einfach ein spitzen produkt,alles so wie vom hersteller beschrieben,auch meine bekannten”

Haltbarkeit1%

“Die Haltbarkeit ist hervorragend: Schon wenige Spritzer reichen aus”

Weiches Gefühl1%

“liegt gut in der Hand.”

What buyers complain about

Geruch38%

“Duft hält nich lange vor”

Haltbarkeit18%

“Kurze Haltbarkeit”

Preis-Leistungs-Verhältnis14%

“Das ist noch nicht Mal 1 Cent wert”

beworben Vs Tatsächliches Produkt8%

“Der Verkäufer sollte die Beschreibung ändern”

Eignung Winterwetter8%

“Ich weiß nicht, ob es im Winter schneller verdampft”

Qualität insgesamt4%

“Schlechte Qualität”

Top return reasons

Geruch71%
Preis-Leistungs-Verhältnis8%
Gesamtgröße5%
Produktzustand5%
Qualität insgesamt5%
Atmungsaktivität3%
beworben Vs Tatsächliches Produkt3%