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esn vegan protein

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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 11Growth 44Conversion 16Competition 20Returns 100Price range 82Avg price 95Brand share 0Review moat 59Quality gap 90

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Avg price

Incredible€26.41

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great€10.72–€38.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,129.92

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+15.0%

90-day search growth — must beat 0% to launch

Competition

Bad76%

top-5 click share — a locked-up shelf

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad€44K

€44K/yr · 129K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

20

Top-5 brand share

100%

Open market

0%

  • MORE NUTRITION69%
  • ESN17%
  • IronMaxx10%
  • Nutri +2%
  • KoRo2%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€4K20%€9K30%€13K40%€17K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 23 weeks — +15.0% search growth over the last 90 days.
5K3KSpike '26Feb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt32%

“Super lecker & Crunchy”

Geschmack17%

“Super Geschmack”

Ernährungs Gehalt10%

“Bestes Proteinpulver”

Löslichkeit5%

“das Pulver lässt sich angenehm in Smoothies und Shakes einrühren.”

Qualität insgesamt4%

“High quality”

Süße4%

“Sehr süsd”

Vegan/Biologisch4%

“Bestes veganes Proteinpulver”

Preis-Leistungs-Verhältnis3%

“Super Preis Leistung, Preis Leistung stimmt”

Inhaltsstoffe – insgesamt2%

“Die Produkte von ESN sind für mich die besten”

Textur/Konsistenz – insgesamt2%

“Cremig”

What buyers complain about

Geschmack insgesamt25%

“Schmeckt sandig”

Süße11%

“Zuviel Süssungsmittel”

Geschmack9%

“More chunky flavor”

Preis-Leistungs-Verhältnis8%

“Preisanstieg”

Künstliche Süßstoffe7%

“Schmeckt nur nach Süßungsmitteln”

Ernährungs Gehalt6%

“Schmeckt nicht so süss wie andere Protein pulver”

Textur/Konsistenz – insgesamt2%

“Konsistenz ausbaufähig”

Löslichkeit2%

“Löst sich nicht vollständig auf”

beworben Vs Tatsächliches Produkt1%

“Entgegen der Abbildung kein Shaker enthalten”

Vegan/Biologisch1%

“Nicht VEGAN”

Top return reasons

Geschmack insgesamt34%
Geschmack16%
Auslaufsicher8%
Inhaltsstoffe – insgesamt5%
Künstliche Süßstoffe4%
Süße4%
Geruch3%
Kontamination3%
Funktionalität insgesamt3%
beworben Vs Tatsächliches Produkt2%