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52

esn protein pulver erdbeere

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Market size 12Growth 65Conversion 61Competition 41Returns 100Price range 90Avg price 95Brand share 11Review moat 59Quality gap 47

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Avg price

Incredible€38.56

avg listing price — sweet spot $15–$100

Price range

Great€11.20–€73.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+44.6%

90-day search growth — must beat 0% to launch

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,124.24

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Market size

Bad€47K

€47K/yr · 23K searches

Brand share

Bad96%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

31

Top-5 brand share

96%

Open market

3%

  • ESN61%
  • Zama4Zingo22%
  • MORE NUTRITION7%
  • natural elements4%
  • BetterProtein2%
  • Warrior2%
  • Open — no brand owns it (2 brands, 3%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€5K20%€9K30%€14K40%€19K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 21 tracked products in this niche — three views at once, no toggling.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt39%

“Schmeckt super”

Geschmack14%

“Chunky Flavour”

Ernährungs Gehalt8%

“Bestes Proteinpulver”

Qualität insgesamt7%

“Super Produkt”

Löslichkeit7%

“Super Löslichkeit, Super Lecker”

Süße3%

“angenehm süß”

Preis-Leistungs-Verhältnis3%

“Tolles Preis Leistungs”

beworben Vs Tatsächliches Produkt1%

“Das Produkt macht, was es soll”

Inhaltsstoffe – insgesamt1%

“Die Produkte von ESN sind für mich die besten”

Dicke1%

“Ich liebe die Chunkys von More”

What buyers complain about

Süße15%

“Mir zu süss”

Geschmack insgesamt14%

“Schmeckt nicht”

Preis-Leistungs-Verhältnis13%

“Preisanstieg”

Künstliche Süßstoffe8%

“Schmeckt sehr stark nach Süßstoff”

Geschmack6%

“Grauenhafter Geschmack”

Ernährungs Gehalt4%

“Nicht sicher glutenfrei”

Löslichkeit3%

“löst sich extrem schlecht auf”

Qualität insgesamt2%

“Absolut billiger Müll”

Allergien2%

“sorgt bei mir für Brechreiz”

Benutzerfreundlichkeit1%

“ist recht schwer runter zu bekommen.”

Top return reasons

Geschmack insgesamt22%
Auslaufsicher9%
Funktionalität insgesamt8%
Haftung/Klebrigkeit6%
Geschmack6%
Produktzustand6%
Hartes Gefühl4%
Geruch4%
beworben Vs Tatsächliches Produkt4%
Preis-Leistungs-Verhältnis4%