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emla creme

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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 35Growth 20Conversion 76Competition 2Returns 100Price range 70Avg price 86Brand share 0Review moat 74Quality gap 67

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Great€19.58

avg listing price — sweet spot $15–$100

Conversion

Great7.2%

search→purchase rate — share of searches ending in a sale

Review moat

Good538.83

avg incumbent reviews — the moat a new listing must climb

Price range

Good€7.44–€32.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Okay€167K

€167K/yr · 119K searches

Growth

Bad-9.9%

90-day search growth — must beat 0% to launch

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

21

Top-5 brand share

100%

Open market

0%

  • Emla66%
  • Heumann23%
  • ADGC7%
  • LIDOGALEN5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%€25K30%€50K45%€75K60%€100K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.9% search growth over the last 90 days.
3K2KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Reviews

What buyers praise and complain about, mined from review topics.

Top return reasons

Funktionalität insgesamt36%
Preis-Leistungs-Verhältnis29%
Gesamtgröße14%
Benutzerfreundlichkeit7%
beworben Vs Tatsächliches Produkt7%
Alterseignung7%