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52

einwegrasierer

Worth a look

Shows low returns (0.1%), but prices mostly outside the sweet spot ($1.65–$16.78) keeps it on the watch list.

Market size 44Growth 24Conversion 95Competition 58Returns 100Price range 12Avg price 23Brand share 26Review moat 38Quality gap 73

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Conversion

Incredible12.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Market size

Okay€233K

€233K/yr · 223K searches

Review moat

Okay2,667.67

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Growth

Bad-1.2%

90-day search growth — must beat 0% to launch

Avg price

Bad€8.23

avg listing price — sweet spot $15–$100

Price range

Bad€1.65–€16.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

30

Top-5 brand share

90%

Open market

6%

  • Wilkinson Sword37%
  • Gillette31%
  • Teqler8%
  • BIC7%
  • buxmed6%
  • believa Tattoo4%
  • Open — no brand owns it (3 brands, 6%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€9K8%€19K12%€28K16%€37K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.2% search growth over the last 90 days.
7K5KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Schneiden/Trimmen34%

“Einer der besten single use Rasierer”

Preis-Leistungs-Verhältnis20%

“Bestes preisleistungsverhältnis”

Qualität insgesamt18%

“Top Produkt”

beworben Vs Tatsächliches Produkt6%

“Hält was es verspricht”

Gesamtgröße3%

“passt”

Schärfe3%

“Gute schärfe”

Benutzerfreundlichkeit2%

“Super anzuwenden,”

Portabilität2%

“Für Reisen vielleicht ganz okay”

Haltbarkeit1%

“Jeder Rasierer ist robust”

Griff1%

“der Rasier liegt gut in der Hand.”

What buyers complain about

Schneiden/Trimmen24%

“rasierer fü die schnelle”

Schärfe16%

“Unscharf”

Qualität insgesamt12%

“Klingenqualität überzeugt nicht”

Preis-Leistungs-Verhältnis8%

“Geld drauf.”

Allergien5%

“verursachen starke Irritationen.”

Hartes Gefühl4%

“leider etwas ruppig”

Haltbarkeit3%

“Manche können mehrmals verwendet werden”

Hautgesundheit2%

“zippt und ziept, was zu Hautirritationen und Schmerzen führt, Obwohl der Rasierer neu iSt!”

Empfindlichkeit insgesamt2%

“nichts für empfindliche Haut”

Ethischer Handel/Fairer Handel2%

“Super Betrug”

Top return reasons

Schneiden/Trimmen21%
Qualität insgesamt14%
Schmerzlinderung – insgesamt14%
Funktionalität insgesamt12%
beworben Vs Tatsächliches Produkt10%
Produktzustand5%
Sicherheitsstandards5%
Defekt Material/Teile5%
schädigen/verbrennen Haare5%
Verklemmen/Verstopfen5%