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Prices mostly outside the sweet spot ($4.99–$13.53) — this niche doesn't clear our bar today.

Market size 56Growth 36Conversion 96Competition 22Returns 100Price range 0Avg price 24Brand share 24Review moat 68Quality gap 24

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Incredible13.5%

search→purchase rate — share of searches ending in a sale

Review moat

Good798.43

avg incumbent reviews — the moat a new listing must climb

Market size

Good€402K

€402K/yr · 342K searches

Growth

Okay+8.6%

90-day search growth — must beat 0% to launch

Brand share

Bad90%

top-5 brand share — brand-locked demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad€8.71

avg listing price — sweet spot $15–$100

Competition

Bad74%

top-5 click share — a locked-up shelf

Price range

Bad€4.99–€13.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

33

Top-5 brand share

90%

Open market

6%

  • Imodium65%
  • Doppelherz9%
  • Hexal8%
  • ratiopharm4%
  • Lopedium4%
  • PUREN4%
  • Open — no brand owns it (2 brands, 6%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€40K20%€80K30%€121K40%€161K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.6% search growth over the last 90 days.
10K6KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Effizienz26%

“Wirkt”

beworben Vs Tatsächliches Produkt15%

“Erfüllen den Zweck”

Reguliert die Verdauung15%

“Habe aber ich benutzt u d hilft schell”

Qualität insgesamt9%

“Gutes Produkt”

Preis-Leistungs-Verhältnis6%

“Preis gut - Hat geholfen”

Säureregulator/Linderung von Magenschmerzen6%

“Hat mir bei Durchfall, bedingt durch Antibiotikum, recht gut über die Zeit geholfen”

Stärke6%

“Sehr wirksam”

Benutzerfreundlichkeit6%

“Unkompliziert”

Portabilität6%

“Ist es praktisch für unterwegs”

Fieberlinderung3%

“Ein genialer Pluspunkt: Ich habe sie sogar schon als schnelle Rettung für meinen Hund genutzt, als er fiesen Durchfall hatte”

What buyers complain about

Funktionalität insgesamt71%

“Wirkungslos”

Säureregulator/Linderung von Magenschmerzen14%

“Durchfall Medikament”

Preis-Leistungs-Verhältnis14%

“wirkt gut leider etwas zu teuer”

Top return reasons

Funktionalität insgesamt100%