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dr theiss melatonin ein und durchschlaftabletten

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Prices mostly outside the sweet spot ($3.06–$11.72) — this niche doesn't clear our bar today.

Market size 23Growth 11Conversion 88Competition 11Returns 100Price range 0Avg price 22Brand share 6Review moat 52Quality gap 67

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Conversion

Great10.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,437.7

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€91K

€91K/yr · 112K searches

Avg price

Bad€7.96

avg listing price — sweet spot $15–$100

Growth

Bad-28.6%

90-day search growth — must beat 0% to launch

Competition

Bad87%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

Price range

Bad€3.06–€11.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

47

Top-5 brand share

98%

Open market

0%

  • Dr.Theiss74%
  • Schaebens12%
  • Doppelherz6%
  • tetesept3%
  • Vihado3%
  • Hoggar2%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%€14K30%€27K45%€41K60%€54K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 24 weeks — -28.6% search growth over the last 90 days.
4K3KSpike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Schlafqualität36%

“Angenehme Schlafenszeit-Routine”

Effizienz6%

“Klappt prima”

Geschmack insgesamt6%

“schmeckt richtig fruchtig”

Benutzerfreundlichkeit5%

“sind super easy in der Anwendung”

Qualität insgesamt4%

“Super Produkt”

Geruch4%

“der Lavendelduft wirkt beruhigend.”

Spannung/Angst3%

“Perfekt für stressige Nächte”

Sprühen/Durchfluss3%

“Das Spray ist einfach das Beste”

Geschmack3%

“Guter Geschmack”

Preis-Leistungs-Verhältnis3%

“Preis sehr fair”

What buyers complain about

Funktionalität insgesamt27%

“Null Wirkung”

Schlafqualität18%

“hatte früher ständig Probleme mit meinem Schlafrhythmus.”

Geschmack insgesamt5%

“Schmeckt grauslich”

Dosierung4%

“Weniger ml als sonst”

Preis-Leistungs-Verhältnis3%

“Es war verschwendetes Geld”

Nebenwirkungen3%

“Verursacht Halsschmerzen”

Geschmack2%

“geschmacklich enttäuschend und unpräziser Sprühkopf”

Qualität insgesamt2%

“zeigt dieses Produkt in der täglichen Praxis deutliche Mängel im Detail.”

Textur/Konsistenz – insgesamt1%

“Konsistenz nicht so doll”

Sauer1%

“Produkt auch viel zu sauer”