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51

dht blocker

Worth a look

Shows low returns (0.3%), but soft demand (-24.6% this quarter) keeps it on the watch list.

Market size 33Growth 13Conversion 54Competition 37Returns 98Price range 95Avg price 95Brand share 43Review moat 25Quality gap 81

Returns

Incredible0.3%

return rate — above 6% kills the launch gate

Avg price

Incredible€29.91

avg listing price — sweet spot $15–$100

Price range

Incredible€14.98–€58.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Market size

Okay€153K

€153K/yr · 113K searches

Review moat

Bad4,773.22

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-24.6%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 flat

Sellers

17

Top-5 brand share

79%

Open market

16%

  • xpecia41%
  • Nature Love13%
  • Truvenzara12%
  • HAVASU NUTRITION8%
  • VivoNu6%
  • RAIBU5%
  • Open — no brand owns it (7 brands, 16%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€8K10%€15K15%€23K20%€31K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.6% search growth over the last 90 days.
3K2KSpike '24Black Friday '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch25%

“Riecht sehr gut, elegante Verpackung und Flasche”

Qualität insgesamt12%

“Super Produkt”

Weiches Gefühl9%

“Es macht meine krausen Haare super weich”

Haarwachstum8%

“Super Produkt, nicht nur dass meine Haare schneller wachsen und stärker werden,”

Preis-Leistungs-Verhältnis5%

“Preis-Leistung ebenfalls”

Helligkeit/Glanz/Glühen4%

“Gibt dem Haar wortwörtlich ein GlowUp”

beworben Vs Tatsächliches Produkt3%

“Macht was verspricht”

Benutzerfreundlichkeit3%

“Gut verträglich”

Dosierung3%

“Dosierung ist super”

Ölig/fettig2%

“Tolles Öl”

What buyers complain about

Funktionalität insgesamt22%

“Wirkt nicht”

Preis-Leistungs-Verhältnis10%

“verschwendetes Geld”

Haarverwandt9%

“kein Haarwunder”

Geruch6%

“Geruch”

Dosierung5%

“Bin nicht fertig mit Einnahme”

Ölig/fettig4%

“Haaröl sehr fettend”

Vitamin3%

“keine frei verkäuflichen Vitamine.”

Spannung/Angst3%

“Extreme Müdigkeit”

Qualität insgesamt3%

“Teuer und schlechte Qualität”

Sprachprobleme2%

“Leider keine Anwendung in deutsch”

Top return reasons

Ölig/fettig34%
Geruch9%
Eignung für kurzes Haar7%
schädigen/verbrennen Haare6%
Qualität insgesamt6%
Preis-Leistungs-Verhältnis5%
beworben Vs Tatsächliches Produkt5%
Benutzerfreundlichkeit4%
Eignung Glattes Haar2%
Empfindlichkeit insgesamt2%