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dekubitus matratze

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Soft demand (-15.6% this quarter) — this niche doesn't clear our bar today.

Market size 21Growth 17Conversion 31Competition 27Returns 96Price range 28Avg price 78Brand share 37Review moat 57Quality gap 62

Returns

Incredible0.7%

return rate — above 6% kills the launch gate

Avg price

Great€92.18

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,210.26

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Price range

Okay€21.46–€297.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Market size

Bad€84K

€84K/yr · 37K searches

Growth

Bad-15.6%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

23

Top-5 brand share

83%

Open market

14%

  • Kekoy34%
  • Mobiclinic18%
  • AITX14%
  • OrtoPrime12%
  • AM Qualitätsmatratzen5%
  • Generisch3%
  • Open — no brand owns it (8 brands, 14%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€8K20%€17K30%€25K40%€33K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 64 weeks — -15.6% search growth over the last 90 days.
900700Prime Day '25Spike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt22%

“Qualität super”

Preis-Leistungs-Verhältnis18%

“Preis Leistung super”

Schaum18%

“Super Matratze”

Komfort insgesamt13%

“Super bequeme Matratze”

beworben Vs Tatsächliches Produkt7%

“Produkt wie beschrieben gut”

Gesamtgröße4%

“Passgenau”

Weiches Gefühl3%

“Ist schön weich”

Geruch2%

“Bis jetzt alles gut auch vom Geruch her”

Kissen2%

“Gute matratze”

Haltbarkeit1%

“mal sehen wie es auf Dauer aussieht”

What buyers complain about

Geruch14%

“die Matrazen stinken.”

Hartes Gefühl13%

“Die mittelfeste Seite war gefühlt bretthart”

Komfort insgesamt9%

“Schade denn bequem war sie ja”

Qualität insgesamt7%

“Qualität sehr schlecht”

Preis-Leistungs-Verhältnis6%

“teuer noch dazu”

beworben Vs Tatsächliches Produkt4%

“Die Werbung hält hier nicht was sie verspricht”

Auslaufsicher3%

“Matratze undicht”

Geräuschpegel3%

“Ist für nachts viel zu laut weil es immer an bleiben muß”

Weiches Gefühl3%

“Mir leider zu weich”

Kompression3%

“durch den Kompressor leicht unhandlich.”

Top return reasons

Gesamtgröße29%
Hartes Gefühl26%
Komfort insgesamt12%
Geruch7%
Kissen5%
Funktionalität insgesamt3%
beworben Vs Tatsächliches Produkt2%
Kompression2%
Qualität insgesamt2%
Benutzerfreundlichkeit2%