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61

damenrasierer elektrisch

Worth a look

Shows a sweet-spot price point ($26.09 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 68Growth 65Conversion 48Competition 42Returns 73Price range 95Avg price 95Brand share 29Review moat 35Quality gap 85

Avg price

Incredible€26.09

avg listing price — sweet spot $15–$100

Price range

Incredible€15.76–€47.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Returns

Good2.1%

return rate — above 6% kills the launch gate

Market size

Good€682K

€682K/yr · 686K searches

Growth

Good+44.0%

90-day search growth — must beat 0% to launch

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,989.44

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Competition

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

106

Top-5 brand share

88%

Open market

8%

  • PHILIPS34%
  • houpoo22%
  • Braun18%
  • RAXMETRY9%
  • Fixamate6%
  • Virelle4%
  • Open — no brand owns it (4 brands, 8%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€68K20%€136K30%€205K40%€273K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +44.0% search growth over the last 90 days.
35K25KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt17%

“Good product”

Benutzerfreundlichkeit15%

“The different attachments are useful”

Preis-Leistungs-Verhältnis13%

“Preis/ Leistung super”

beworben Vs Tatsächliches Produkt8%

“Tut was er soll”

Akkulaufzeit8%

“the rechargeable battery lasts a good amount of time”

Aufladen5%

“Der Akku war fast zu 100 Prozent aufgeladen, man kann den Rasierer also sofort nutzen”

Add-Ons/Anhänge4%

“The different attachments are useful”

Weiches Gefühl4%

“Sehr sanft”

Gesamtgröße3%

“Passt”

Griff2%

“Liegt schön in der Hand”

What buyers complain about

Qualität insgesamt16%

“Unzufrieden”

Funktionalität insgesamt14%

“Hält nicht, was er verspricht”

Haltbarkeit8%

“Nach 2 Jahren defekt”

Preis-Leistungs-Verhältnis8%

“Ersatzklingen unverschämt teuer”

Allergien7%

“zu an den Beinen zu Irritationen.”

beworben Vs Tatsächliches Produkt5%

“Entspricht nicht unbedingt dem, was versprochen wird”

Aufladen5%

“Akku und Ladezeit schlecht”

Akkulaufzeit4%

“Akku defekt”

Benutzerfreundlichkeit3%

“Unbrauchbar”

Produktzustand3%

“Definitiv keine Neuware erhalten”

Top return reasons

Funktionalität insgesamt35%
Qualität insgesamt11%
beworben Vs Tatsächliches Produkt9%
Defekt Material/Teile7%
Aufladen4%
Add-Ons/Anhänge4%
Produktzustand4%
Gesamtgröße4%
Stärke3%
schädigen/verbrennen Haare2%