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cutiplast steril 7 2 x 5

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Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 23Growth 24Conversion 100Competition 9Returns 100Price range 49Avg price 51Brand share 8Review moat 35Quality gap 19

Conversion

Incredible28.4%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Avg price

Good€12.12

avg listing price — sweet spot $15–$100

Price range

Okay€5.11–€24.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,950.88

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-1.5%

90-day search growth — must beat 0% to launch

Market size

Bad€91K

€91K/yr · 27K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad89%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

28

Top-5 brand share

97%

Open market

0%

  • Smith & Nephew50%
  • Medrull19%
  • ToRa Pharma GmbH13%
  • Cutiderm8%
  • Saxomed7%
  • Cutiplast3%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€9K20%€18K30%€27K40%€37K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.5% search growth over the last 90 days.
1K750Spike '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.0×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Preis-Leistungs-Verhältnis23%

“Top Preis,Top Ware”

Haftung/Klebrigkeit22%

“haftet super”

Qualität insgesamt13%

“Super Ware”

beworben Vs Tatsächliches Produkt11%

“hält, was es verspricht”

Gesamtgröße4%

“Passt perfekt”

Haltbarkeit4%

“hält gut,”

Benutzerfreundlichkeit3%

“lassen sich leicht wieder abziehen”

Effizienz2%

“Hat gut funktioniert”

Allergien1%

“irritiert nicht die Haut”

Stärke1%

“Hier extrem Stark”

What buyers complain about

Haftung/Klebrigkeit47%

“Klebekraft ist gleich Null”

Allergien15%

“Starker Juckreiz”

Hautgesundheit5%

“löst sich sehr schnell von der Haut ab”

Schmerzlinderung – insgesamt3%

“Verletzungen”

Empfindlichkeit insgesamt2%

“Sensitive sieht anders aus”

Preis-Leistungs-Verhältnis2%

“Leider Geld für Müll bezahlt”

Haltbarkeit2%

“löst sich immer wieder ab”

Materialqualität2%

“Schlechtes Material”

Griff1%

“Schlechter Halt”

Benutzerfreundlichkeit1%

“Unmöglich”

Top return reasons

Farbe100%