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Worth a look

Shows low returns (0.1%), but soft demand (-8.8% this quarter) keeps it on the watch list.

Market size 82Growth 21Conversion 84Competition 24Returns 100Price range 75Avg price 86Brand share 33Review moat 42Quality gap 43

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Avg price

Great€19.27

avg listing price — sweet spot $15–$100

Conversion

Great9.1%

search→purchase rate — share of searches ending in a sale

Market size

Great€1.3M

€1.3M/yr · 720K searches

Price range

Great€10.06–€30.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,345.38

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Competition

Bad71%

top-5 click share — a locked-up shelf

Growth

Bad-8.8%

90-day search growth — must beat 0% to launch

Competition

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

36

Top-5 brand share

85%

Open market

11%

  • ProFuel25%
  • WeightWorld21%
  • ESN18%
  • BANDINI13%
  • EXVital7%
  • GEN GERMAN ELITE NUTRITION4%
  • Open — no brand owns it (4 brands, 11%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€127K20%€253K30%€380K40%€507K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.
20K15KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt17%

“Super Produkt”

beworben Vs Tatsächliches Produkt10%

“Produkt wie beschrieben”

Preis-Leistungs-Verhältnis9%

“Preis Leistung super”

Dosierung9%

“Solide Standarddosierung”

Benutzerfreundlichkeit7%

“einfache Handhabung”

Einfaches Kauen/Schlucken6%

“aber gut schlucken”

Ernährungs Gehalt3%

“Wichtigstes Supplement”

Linderung von Muskelschmerzen3%

“Körperliche Wirkung spür ich auch schon”

Energieniveau3%

“tatsächlich einen Boost gespürt.”

Inhaltsstoffe – insgesamt3%

“Für viele ein Pluspunkt (keine tierischen Bestandteile, kontrollierte Qualität).”

What buyers complain about

Gesamtgröße19%

“Sehr gross”

Einfaches Kauen/Schlucken13%

“Form schlecht schluckbar”

Dosierung9%

“nicht 5000mg”

Geschmack insgesamt6%

“Die Pillen sind geschmacksneutral”

beworben Vs Tatsächliches Produkt4%

“Irreführend”

Funktionalität insgesamt4%

“Gut einzunehmen, Wirkung fraglich”

Geruch3%

“Riechen muffig”

Preis-Leistungs-Verhältnis3%

“Preislich fallen die Tabletten Vergleich zum Pulver doppelt so teuer aus”

Geschmack2%

“Extrem chemischer Geschmack”

Inhaltsstoffe – insgesamt2%

“beim nachträglichen Lesen der Zutatenliste fällt mir jetzt auf, dass ich mit jedem Gramm Kreatin Monohydrat pro Tablette 0,36 Gramm sehr wahrscheinlich harmlose, microkristalline Cellulose mitessen muss, die wohl zur Herstellung der Tabletten notwendig ist.”