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A small market ($53K/yr) — this niche doesn't clear our bar today.

Market size 13Growth 34Conversion 86Competition 26Returns 100Price range 49Avg price 74Brand share 33Review moat 38Quality gap 32

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Avg price

Good€14.93

avg listing price — sweet spot $15–$100

Price range

Okay€7.53–€22.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,732.8

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+7.5%

90-day search growth — must beat 0% to launch

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Market size

Bad€53K

€53K/yr · 36K searches

Competition

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

9

Top-5 brand share

85%

Open market

10%

  • ProFuel35%
  • Gym Nutrition27%
  • Bloom Naturals Beauty Supplements13%
  • GEN GERMAN ELITE NUTRITION5%
  • INGREO5%
  • Bodylab245%
  • Open — no brand owns it (3 brands, 10%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€5K20%€11K30%€16K40%€21K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.5% search growth over the last 90 days.
2K2KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt22%

“Quality”

Preis-Leistungs-Verhältnis18%

“Preis-/Leistung Beste”

Löslichkeit12%

“Löslichkeit”

beworben Vs Tatsächliches Produkt5%

“Macht seinen Job”

Ernährungs Gehalt4%

“Best erforschtes Supplement”

Geschmack4%

“Geschmack neutral”

Inhaltsstoffe – insgesamt3%

“Top Produkt”

Geschmack insgesamt3%

“Super Produkt sehr gut löslich, geschmacksneutral, geruchlos”

Linderung von Muskelschmerzen2%

“Muskelwachstum stimuliert”

Dosierung2%

“Rein, leicht zu dosieren, ideal für den Muskelaufbau”

What buyers complain about

Geruch15%

“Stinkt”

Geschmack insgesamt10%

“Creatin Monohydrat Pulver – Geschmack nicht angenehm”

Löslichkeit8%

“Löslichkeit”

Geschmack6%

“Geschmacklich nicht ganz neutral”

beworben Vs Tatsächliches Produkt6%

“Irreführend”

Qualität insgesamt6%

“habe keinerlei Vorteile, ein Produkt positiv zu bewerten.”

Säureregulator/Linderung von Magenschmerzen2%

“Schnell Durchfall”

Dosierung2%

“Dosierung schwierig”

Bitter2%

“schmeckt sehr bitter”

Benutzerfreundlichkeit2%

“Schwierigkeiten beim aufmachen”