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Soft demand (-25.3% this quarter) — this niche doesn't clear our bar today.

Market size 24Growth 12Conversion 79Competition 26Returns 100Price range 94Avg price 95Brand share 49Review moat 47Quality gap 52

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Avg price

Incredible€22.92

avg listing price — sweet spot $15–$100

Price range

Great€14.86–€31.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,831.94

avg incumbent reviews — the moat a new listing must climb

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Market size

Bad€95K

€95K/yr · 52K searches

Growth

Bad-25.3%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

33

Top-5 brand share

75%

Open market

20%

  • ProFuel28%
  • BANDINI20%
  • ESN13%
  • Bodyathlon11%
  • TNT True Nutrition Technology5%
  • Gym Nutrition4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€5K10%€10K15%€14K20%€19K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 43 weeks — -25.3% search growth over the last 90 days.
2K1KSpike '25Spike '26Sep '25Nov '25Dec '25Feb '26Mar '26May '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt18%

“Super Produkt”

Preis-Leistungs-Verhältnis10%

“Super Produkt für einen guten Preis”

beworben Vs Tatsächliches Produkt10%

“Super Produkt, alles wie beschrieben”

Benutzerfreundlichkeit8%

“einfache Handhabung”

Dosierung8%

“Gute Pillen”

Einfaches Kauen/Schlucken5%

“gut zu schlucken”

Energieniveau4%

“tatsächlich einen Boost gespürt.”

Linderung von Muskelschmerzen4%

“Körperliche Wirkung spür ich auch schon”

Gesamtgröße3%

“Passt”

Effizienz2%

“Wirkt”

What buyers complain about

Gesamtgröße16%

“Sehr gross”

Einfaches Kauen/Schlucken13%

“Schluckprobleme”

Geschmack insgesamt8%

“Die Pillen sind geschmacksneutral”

Dosierung8%

“nicht 5000mg”

Preis-Leistungs-Verhältnis5%

“fällt im Preis/Leistung extrem ab!”

Funktionalität insgesamt3%

“Bringt überhaupt nichts”

Geruch3%

“Riechen muffig”

beworben Vs Tatsächliches Produkt3%

“Irreführend”

Geschmack3%

“Extrem chemischer Geschmack”

Benutzerfreundlichkeit2%

“Wer ohnehin Probleme beim Schlucken von großen Tabletten oder Kapseln hat, könnte hier etwas Mühe haben”