Skip to content
33

cosmopor e steril 7 2 x 5 cm

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 16Growth 29Conversion 100Competition 6Returns 100Price range 0Avg price 21Brand share 0Review moat 37Quality gap 21

Conversion

Incredible19.5%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Review moat

Okay2,775.71

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+3.4%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Avg price

Bad€7.64

avg listing price — sweet spot $15–$100

Market size

Bad€64K

€64K/yr · 43K searches

Competition

Bad93%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad€5.99–€12.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

37

Top-5 brand share

100%

Open market

0%

  • Cosmopor50%
  • Hartmann40%
  • Medrull6%
  • HARTMANN H4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%€10K30%€19K45%€29K60%€38K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 70 weeks — +3.4% search growth over the last 90 days.
2K1KPrime Day '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug, Sep, Nov · busiest ÷ quietest = 1.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Preis-Leistungs-Verhältnis22%

“Günstige Alternative”

Qualität insgesamt20%

“Super Ware”

Haftung/Klebrigkeit17%

“Klebt super”

beworben Vs Tatsächliches Produkt11%

“Erwartungen erfüllt”

Gesamtgröße3%

“Passt perfekt”

Haltbarkeit3%

“Zum zweiten Mal gekauft, halten super”

Gelenkschmerzen2%

“Super Wundverband”

Stärke2%

“Hier extrem Stark”

Allergien2%

“Angenehm auch für Allerkiker”

Hautgesundheit2%

“angenehm auf der Haut,”

What buyers complain about

Haftung/Klebrigkeit35%

“Klebt schlecht löst sich schnell wieder ab”

Allergien20%

“löst starke allergische Reaktionen aus”

Hautgesundheit7%

“löst sich sehr schnell von der Haut ab”

Schmerzlinderung – insgesamt4%

“Verletzungen”

Materialqualität3%

“Schlechtes Material”

Empfindlichkeit insgesamt2%

“Leider nicht sensitive”

Benutzerfreundlichkeit2%

“Unmöglich”

Griff2%

“Schlechter Halt”

Kontamination2%

“Nicht mehr steril”

Preis-Leistungs-Verhältnis2%

“Leider Geld für Müll bezahlt”