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57

collagen pulver

Worth a look

Shows a $11.5M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 100Growth 18Conversion 76Competition 30Returns 100Price range 83Avg price 95Brand share 34Review moat 24Quality gap 33

Market size

Incredible€11.5M

€11.5M/yr · 5.6M searches

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Avg price

Incredible€28.75

avg listing price — sweet spot $15–$100

Price range

Great€9.39–€47.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.2%

search→purchase rate — share of searches ending in a sale

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad5,487.26

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-13.7%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

36

Top-5 brand share

84%

Open market

11%

  • Glow2544%
  • Wehle Sports19%
  • pureSGP10%
  • Bloom Naturals Beauty Supplements7%
  • wellbe the health company4%
  • natural elements4%
  • Open — no brand owns it (6 brands, 11%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€1.2M20%€2.3M30%€3.5M40%€4.6M101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.7% search growth over the last 90 days.
175K125KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt21%

“Perfecte kwaliteit”

Löslichkeit17%

“Super Produkt, geschmacksneutral, lässt sich in Shakes, Joghurts etc. mixen, top!”

Gelenkschmerzen6%

“Da ich beim Zahnarzt arbeite und körperlich viel mit Händen, Armen und Schultern arbeite, achte ich besonders auf meine Gelenke und Muskeln”

Preis-Leistungs-Verhältnis6%

“Beste Preis/Leistung”

Kalzium6%

“Bestes Kollagenpulver”

Geschmack insgesamt5%

“Schmeckt”

Geschmack5%

“Super geschmack neutral”

Hautgesundheit4%

“Hauzbild beiträgt”

beworben Vs Tatsächliches Produkt3%

“Gemäss Bestellung”

Benutzerfreundlichkeit2%

“Easy einzunehmen, Top Produkt”

What buyers complain about

Geschmack insgesamt18%

“Metallischen Geschmack”

Geschmack14%

“Neutral Geschmack”

Geruch7%

“Stinkt”

Preis-Leistungs-Verhältnis7%

“Enormer Preisanstieg”

Löslichkeit6%

“Diesmal nicht so gut löslich”

Funktionalität insgesamt3%

“Bis jetzt null Wirkung”

Dosierung2%

“Doppelte Menge”

Qualität insgesamt2%

“Ich bin nicht sicher wie gut diese Produkte sind”

beworben Vs Tatsächliches Produkt2%

“Hält nicht was es verspricht”

Nebenwirkungen2%

“wir bekamen Durchfall”

Top return reasons

Qualität insgesamt50%
Auslaufsicher25%
Zertifizierungen25%