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Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 12Growth 54Conversion 46Competition 22Returns 100Price range 56Avg price 77Brand share 5Review moat 87Quality gap 79

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Review moat

Great269.25

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great€15.90

avg listing price — sweet spot $15–$100

Price range

Good€2.84–€30.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+26.1%

90-day search growth — must beat 0% to launch

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Competition

Bad74%

top-5 click share — a locked-up shelf

Market size

Bad€47K

€47K/yr · 81K searches

Brand share

Bad98%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

9

Top-5 brand share

98%

Open market

0%

  • Vilgain76%
  • GymBeam13%
  • AcanChia4%
  • InkaPura2%
  • Fairment2%
  • N!CK'S2%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€5K20%€9K30%€14K40%€19K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt31%

“Schmeckt”

Qualität insgesamt9%

“Beste Qualität”

Geschmack8%

“Guter Geschmack”

Ernährungs Gehalt7%

“Bestes Proteinpulver aller Zeiten”

Löslichkeit7%

“Löst sich super in Milch”

Süße6%

“Schmeckt angenehm süß”

beworben Vs Tatsächliches Produkt4%

“Entspricht den Erwartungen”

Künstliche Süßstoffe3%

“einer der überzeugendsten Zuckerersatzstoffe.”

Benutzerfreundlichkeit3%

“Easy zu benutzen”

Inhaltsstoffe – insgesamt2%

“Gutes Produkt mit tollen Inhaltstoffen und Geschmack”

What buyers complain about

Geschmack insgesamt21%

“Schmeckt nicht”

Preis-Leistungs-Verhältnis9%

“Hochpreisig”

Geschmack9%

“echt schlimmer geschmack”

Süße9%

“wenig süß”

Verdünnt/wässrig5%

“Ziemlich flüssig”

Textur/Konsistenz – insgesamt4%

“Und Konsistenz absolut eckelhaft”

Dicke3%

“sehr dünnflüssig”

Geruch2%

“stinkt die Flasche absolut ekelhaft nach Plastik u der Inhalt damit garantiert nicht gesund sein kann, in der tonne gelandet!. Produkt wie auch Kundenservice 0 Sterne”

Inhaltsstoffe – insgesamt2%

“Dieses Produkt entspricht keiner Butter”

Salzgehalt2%

“kein Salz Geschmack”

Top return reasons

Geschmack25%
Nebenwirkungen25%
Geschmack insgesamt25%
Gelenkschmerzen25%