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51

candida

Worth a look

Shows low returns (0.0%), but soft demand (-19.1% this quarter) keeps it on the watch list.

Market size 35Growth 15Conversion 82Competition 26Returns 100Price range 80Avg price 86Brand share 32Review moat 82Quality gap 57

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Great€19.30

avg listing price — sweet spot $15–$100

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Review moat

Great353.93

avg incumbent reviews — the moat a new listing must climb

Price range

Great€6.92–€48.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay€167K

€167K/yr · 98K searches

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-19.1%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

25

Top-5 brand share

86%

Open market

11%

  • STADA52%
  • NYSTATIN10%
  • WeightWorld10%
  • Bodfeld Apotheke8%
  • HealthyWorld6%
  • Botanicy3%
  • Open — no brand owns it (4 brands, 11%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€17K20%€33K30%€50K40%€67K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.1% search growth over the last 90 days.
3K2KSpike '24Black Friday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

beworben Vs Tatsächliches Produkt22%

“Wie beschrieben”

Qualität insgesamt20%

“Besonders positiv finde ich die klare Struktur des Produkts und die hochwertige Zusammensetzung”

Funktionalität insgesamt11%

“Wirkung ok”

Effizienz11%

“Wirkt ab dem 2 Tag super”

Preis-Leistungs-Verhältnis11%

“Preis und Leistung okay”

Beruhigend Wirkung6%

“Wohlbefinden”

Benutzerfreundlichkeit4%

“die Einnahme lässt sich problemlos in den Alltag integrieren.”

Inhaltsstoffe – insgesamt4%

“Die Kombination der Inhaltsstoffe ist gut durchdacht”

Geschmack insgesamt3%

“Die Tabletten selbst sind geschmacksneutral, angenehm klein und lassen sich problemlos einnehmen”

Menstruationsprobleme3%

“Deutliche Verbesserung der Vaginalflora”

What buyers complain about

Immunitätsverstärker50%

“Bei Strahlentherapie und Chemotherapie unverzichtbares Mittel gegen Hefepilzinfektionen der Mundschleimhaut, wenn das Immunsystem geschwächt ist”

Funktionalität insgesamt33%

“Null Wirkung”

Dosierung17%

“Kräuter aber zu geringe Dosis”

Top return reasons

Funktionalität insgesamt100%