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56

calciumcitrat

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 38Growth 15Conversion 82Competition 50Returns 99Price range 79Avg price 79Brand share 80Review moat 77Quality gap 28

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Conversion

Great8.7%

search→purchase rate — share of searches ending in a sale

Brand share

Great55%

top-5 brand share — no brand owns this niche

Avg price

Great€16.57

avg listing price — sweet spot $15–$100

Price range

Great€8.12–€43.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great461.82

avg incumbent reviews — the moat a new listing must climb

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Market size

Okay€194K

€194K/yr · 135K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-20.1%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

41

Top-5 brand share

55%

Open market

38%

  • vitabay15%
  • Vit4ever13%
  • Zenement12%
  • Vita World9%
  • WARNKE VITALSTOFFE7%
  • Vitamintrend7%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€8K8%€16K12%€23K16%€31K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 89 weeks — -20.1% search growth over the last 90 days.
4K3KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Kalzium20%

“Calcium TABLETTEN”

Qualität insgesamt17%

“Super Produkt”

Preis-Leistungs-Verhältnis12%

“preis/Leistung super”

beworben Vs Tatsächliches Produkt6%

“Ware wie Bestellt”

Einfaches Kauen/Schlucken6%

“Ich selbst hatte bisher keinerlei Probleme bei der Einnahme – die Tabletten sind gut schluckbar”

Vitamin6%

“Vitamine”

Benutzerfreundlichkeit4%

“leicht zu schlucken”

Dosierung3%

“Ein wesentlicher Vorteil ist die hohe Dosierung von 1100 mg pro Kapsel”

Ernährungs Gehalt2%

“Klasse Supplements”

Gesamtgröße2%

“Passt”

What buyers complain about

Einfaches Kauen/Schlucken16%

“Nicht schluckbar”

Gesamtgröße13%

“Die Tabletten sind groß”

Kalzium9%

“Calcium darf bei mir nie ausgehen”

Geruch6%

“Der Geruch ist wirklich muffig”

Preis-Leistungs-Verhältnis5%

“Dafür zu teuer”

Allergien5%

“Von den Füllstoffen bekommt man als Allergiker Durchfall”

Dosierung5%

“900 mg ist irreführend”

Qualität insgesamt4%

“Probleme des Artikels werden benannt”

Hartes Gefühl2%

“Schwer schluckbar wegen rauer Oberfläche”

Nebenwirkungen2%

“Eine Nebenwirkungen”

Top return reasons

Kalzium40%
Gesamtgröße30%
Dosierung30%