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53

braun series 6 scherkopf

Worth a look

Shows beatable incumbent ratings (3.9★), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.

Market size 62Growth 28Conversion 87Competition 26Returns 49Price range 73Avg price 86Brand share 21Review moat 47Quality gap 96

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Conversion

Great10.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great€19.36

avg listing price — sweet spot $15–$100

Price range

Good€8.04–€33.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good€555K

€555K/yr · 288K searches

Returns

Okay3.1%

return rate — above 6% kills the launch gate

Review moat

Okay1,815.86

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+2.6%

90-day search growth — must beat 0% to launch

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad92%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

248

Top-5 brand share

92%

Open market

7%

  • Braun69%
  • Artborn15%
  • ZITFRI4%
  • lotipe2%
  • Flylin2%
  • OFFCUP2%
  • Open — no brand owns it (5 brands, 7%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€28K10%€56K15%€83K20%€111K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.6% search growth over the last 90 days.
25K15KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße27%

“Passt”

Qualität insgesamt25%

“Super Produkt”

Preis-Leistungs-Verhältnis15%

“Preis-Leistung super”

beworben Vs Tatsächliches Produkt9%

“Beschreibung OK”

Schärfe5%

“Guter Schärkopf”

Haltbarkeit4%

“Kurzlebig”

Benutzerfreundlichkeit2%

“Gut zu wechseln”

Weiches Gefühl1%

“Ansonsten alles glatt”

Zufriedenheit/Vergnügen1%

“Zufriedenheit”

Schneiden/Trimmen1%

“Rasur”

What buyers complain about

Haltbarkeit22%

“Haltbarkeit gering”

Qualität insgesamt19%

“Qualitätsprobleme”

Preis-Leistungs-Verhältnis16%

“relativ teuer als Ersatz”

Gesamtgröße10%

“Passt nicht”

beworben Vs Tatsächliches Produkt4%

“Irreführende Beschreibung”

Funktionalität insgesamt3%

“Funktioniert ist aber nicht so gut”

Allergien2%

“was zu unangenehmen Hautirritationen bei der Benutzung führt”

Schärfe2%

“Scherkopf mangelhaft”

Add-Ons/Anhänge2%

“Aufsatz nicht optimal für Verwendung”

Kompatibilität – insgesamt2%

“Passen nicht für den s6 obwohl er dabei steht”

Top return reasons

Gesamtgröße59%
Kompatibilität – insgesamt21%
Defekt Material/Teile7%
beworben Vs Tatsächliches Produkt2%
Funktionalität insgesamt2%
Qualität insgesamt2%
Add-Ons/Anhänge1%
Benutzerfreundlichkeit1%
Produktzustand1%
schädigen/verbrennen Haare1%