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blend a med zahnpasta

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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 13Growth 16Conversion 78Competition 45Returns 100Price range 30Avg price 25Brand share 0Review moat 88Quality gap 32

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Review moat

Great242.89

avg incumbent reviews — the moat a new listing must climb

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Price range

Okay€0.82–€21.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay€9.05

avg listing price — sweet spot $15–$100

Growth

Bad-18.4%

90-day search growth — must beat 0% to launch

Market size

Bad€51K

€51K/yr · 71K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 flat

Sellers

62

Top-5 brand share

100%

Open market

0%

  • Blend-a-med64%
  • Generisch24%
  • bellaton7%
  • Odol-med 35%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€3K10%€5K15%€8K20%€10K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 19 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.4% search growth over the last 90 days.
5K4KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.0×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Mundhygiene38%

“Beste Zahnpasta für mich”

Preis-Leistungs-Verhältnis10%

“PreisLeistung SehrGut”

Qualität insgesamt8%

“Super Produkt”

Geschmack6%

“Guter Geschmack”

Geschmack insgesamt6%

“Schmeckt gut,”

Zahnaufhellung5%

“Zahnpflege”

Einfache Reinigung4%

“Gute Reinigung”

Frische4%

“Ich fühle mich richtig frisch nachdem Zähne putzen”

Atmungsaktivität3%

“Beste für den Atem”

beworben Vs Tatsächliches Produkt3%

“Hält das Versprechen”

What buyers complain about

Preis-Leistungs-Verhältnis31%

“Absolut in Ordnung, Preise variieren öfters”

Mundhygiene17%

“Zahnpaste halt”

Sprachprobleme17%

“Nicht die deutsche Version”

Geschmack6%

“Der Geschmack ist allerdings etwas zu intensiv für meinen Geschmack”

Geschmack insgesamt6%

“im Geschmack sehr gewöhnungsbedürftig.”

Zahnempfindlichkeit4%

“Zahnbürste kann es schon zu empfindliche Zähnen kommen”

Top return reasons

Mundhygiene17%
Sprachprobleme17%
Ethischer Handel/Fairer Handel8%
Zufriedenheit/Vergnügen8%
Falten8%
Preis-Leistungs-Verhältnis8%
beworben Vs Tatsächliches Produkt8%
Geschmack8%
Farbe8%
Gesamtgröße8%