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Soft demand (-26.6% this quarter) — this niche doesn't clear our bar today.

Market size 23Growth 12Conversion 88Competition 25Returns 100Price range 64Avg price 78Brand share 31Review moat 63Quality gap 42

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Conversion

Great10.3%

search→purchase rate — share of searches ending in a sale

Avg price

Great€16.37

avg listing price — sweet spot $15–$100

Price range

Good€2.66–€37.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good970.5

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Market size

Bad€93K

€93K/yr · 55K searches

Growth

Bad-26.6%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

50

Top-5 brand share

86%

Open market

11%

  • BULLRICH33%
  • Pascoe28%
  • Basica10%
  • Doppelherz9%
  • Syxyl7%
  • BÄRBEL DREXEL3%
  • Open — no brand owns it (6 brands, 11%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€9K20%€19K30%€28K40%€37K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -26.6% search growth over the last 90 days.
3K2KSpike '25SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 2.0×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Preis-Leistungs-Verhältnis10%

“Gutes Produkt zu einem fairen Preis”

Qualität insgesamt8%

“Top Produkt”

Benutzerfreundlichkeit7%

“Einfache Handhabung,”

beworben Vs Tatsächliches Produkt7%

“Ansonsten ist das Produkt wie abgebildet und beschrieben”

Einfaches Kauen/Schlucken6%

“gut zum Schlucken”

Mineralien6%

“Super für die Mineralisierung”

Reguliert die Verdauung5%

“Gegen Sodbrennen holft es immer gut”

Dosierung4%

“ist das aus meiner Sicht optimal dosiert”

Haltbarkeit3%

“Gut verträglich”

Effizienz3%

“Hilft sehr gut”

What buyers complain about

Geschmack insgesamt15%

“Geschmacklich nicht gut”

Gesamtgröße8%

“Die Tabletten sind relativ klein”

Preis-Leistungs-Verhältnis7%

“Was mir negativ aufgefallen ist, ist der Preis”

Qualität insgesamt6%

“Gutes günstiges Produkt”

Einfaches Kauen/Schlucken6%

“Mir sind die Tabletten zu groß zum schlucken”

Funktionalität insgesamt5%

“wirkungslos”

Geschmack4%

“Geschmack an sich „nach nichts“, also eher neutral.”

Mineralien4%

“mach ich mir wenig Sorgen, da es aus reinen Mineral besteht.”

Kontamination4%

“Mikroplastik-Gefahr”

Schmerzlinderung – insgesamt4%

“Saurer Körper empfindet mehr Schmerz”