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61

baldrian

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 63Growth 12Conversion 92Competition 54Returns 100Price range 63Avg price 76Brand share 45Review moat 73Quality gap 75

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Conversion

Great11.3%

search→purchase rate — share of searches ending in a sale

Avg price

Great€15.50

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good591.95

avg incumbent reviews — the moat a new listing must climb

Market size

Good€579K

€579K/yr · 331K searches

Price range

Good€2.91–€35.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Growth

Bad-25.7%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

54

Top-5 brand share

78%

Open market

19%

  • Abtei34%
  • Baldriparan17%
  • Kneipp12%
  • TRUE NATURE8%
  • Vit4ever7%
  • gloryfeel4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€58K20%€116K30%€174K40%€232K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -25.7% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Schlafqualität25%

“Die Melatonin Tabletten haben mir geholfen meinen Schlafrhythmus in Ordnung zu bringen”

Qualität insgesamt11%

“Super Produkt”

Preis-Leistungs-Verhältnis6%

“Beste Preis Leistung”

Magnesium6%

“Baldriparan Magnesium plus”

Dosierung5%

“Besonders gefällt mir der wirklich massive Vorrat von sage und schreibe 500 Tabletten”

Spannung/Angst4%

“Zuverlässiger Helfer gegen Stress”

Effizienz4%

“Wirken gut”

beworben Vs Tatsächliches Produkt4%

“Hält was er verspricht”

Beruhigend Wirkung3%

“Entspannung pur”

Vegan/Biologisch2%

“Das Produkt ist vegan”

What buyers complain about

Funktionalität insgesamt17%

“Tabletten wirken überhaupt nicht”

Schlafqualität7%

“Ich nehme gelegentlich Melatonin Produkte, weil ich manchmal Probleme beim einschlafen habe”

Geruch6%

“Stinkt schlimm”

Dosierung5%

“Null Wirkung bei mir Trotz längerer Einnahme und höherer Dosierung”

Preis-Leistungs-Verhältnis4%

“Knuspriger Preis”

Magnesium3%

“Magnesium macht müde sowie beugt Krampfanfälle nach Sport vor”

Nebenwirkungen2%

“Nebenwirkungen”

Inhaltsstoffe – insgesamt2%

“Und weniger Tabletten als sonst”

beworben Vs Tatsächliches Produkt2%

“Diese fehlt bitte um beschreibung”

Geschmack insgesamt2%

“Geschmack und Geruch eklig”