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51

baldessarini herren parfum

Worth a look

Shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 17Growth 31Conversion 76Competition 37Returns 99Price range 94Avg price 95Brand share 0Review moat 95Quality gap 68

Returns

Incredible0.2%

return rate — above 6% kills the launch gate

Review moat

Incredible94.22

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible€33.33

avg listing price — sweet spot $15–$100

Price range

Great€14.40–€57.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+4.6%

90-day search growth — must beat 0% to launch

Market size

Bad€67K

€67K/yr · 28K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 rising

Sellers

56

Top-5 brand share

100%

Open market

0%

  • BALDESSARINI97%
  • HUGO BOSS2%
  • MUSTANG1%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€7K20%€13K30%€20K40%€27K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.6% search growth over the last 90 days.
2K1KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch59%

“Sehr guter Duft”

Qualität insgesamt16%

“Alles einwandfrei”

Preis-Leistungs-Verhältnis9%

“Ein tolles Angebot zum verschenken”

Komfort insgesamt6%

“Angenehm”

Haltbarkeit3%

“Klassiker,hält lange”

beworben Vs Tatsächliches Produkt3%

“Artikel wie beschrieben”

Geschenk Zweck3%

“Tolles Geschenkset”

What buyers complain about

Geruch100%

“Parfüm”

Top return reasons

Geruch25%
Materialqualität25%
beworben Vs Tatsächliches Produkt25%
Defekt Material/Teile25%