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51

augentropfen allergie

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 86% of clicks) keeps it on the watch list.

Market size 34Growth 34Conversion 84Competition 37Returns 100Price range 48Avg price 40Brand share 32Review moat 89Quality gap 45

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Review moat

Great226.61

avg incumbent reviews — the moat a new listing must climb

Conversion

Great9.2%

search→purchase rate — share of searches ending in a sale

Price range

Okay€5.49–€23.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay€10.82

avg listing price — sweet spot $15–$100

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Market size

Okay€166K

€166K/yr · 166K searches

Growth

Okay+7.1%

90-day search growth — must beat 0% to launch

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Competition

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

33

Top-5 brand share

86%

Open market

11%

  • Vividrin42%
  • Livocab18%
  • Dr. Gerhard Mann15%
  • ratiopharm6%
  • Allergodil6%
  • VIZOL S3%
  • Open — no brand owns it (6 brands, 11%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€17K20%€33K30%€50K40%€66K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.1% search growth over the last 90 days.
13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 16.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Augenhygiene14%

“Super Augen Tropfen”

Qualität insgesamt13%

“Gutes Produkt”

Benutzerfreundlichkeit11%

“Gut anzuwenden”

Preis-Leistungs-Verhältnis9%

“Preiswert u. ggut”

Effizienz6%

“Wirksamkeit”

beworben Vs Tatsächliches Produkt6%

“Hält was es verspricht”

Allergien5%

“Gutes Produkt bei extrem kratzende Augen und Allergie”

Komfort insgesamt4%

“angenehm zu händeln”

Mundhygiene3%

“Besser als Augentropfen und hygienischer”

Dosierung3%

“Gute Dosierung”

What buyers complain about

Dosierung18%

“Aber da kommt soviel Flüssigkeit raus beim Dosieren schon heftig”

Feucht/Trocken14%

“Es sprüht sehr wässrig”

Funktionalität insgesamt9%

“wirkt nicht”

Preis-Leistungs-Verhältnis9%

“teuer”

Qualität insgesamt9%

“Schlechte Qualität”

Benutzerfreundlichkeit9%

“Jedoch finde ich die Handhabung nicht gut”

Haltbarkeit8%

“Kurze Wirkdauer”

Dicke5%

“Sie sind dick Flüssiger”

Abgabemechanismus5%

“An sich gutes Produkt leider ist bei der zweiten Flasche der Pumpzerstäuber nach 10 mal kaputt”

Farbe5%

“ungewöhnliche Farbe”

Top return reasons

Inhaltsstoffe – insgesamt100%