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appetithemmer

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Soft demand (-44.2% this quarter) — this niche doesn't clear our bar today.

Market size 15Growth 3Conversion 20Competition 16Returns 100Price range 82Avg price 95Brand share 35Review moat 61Quality gap 96

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Avg price

Incredible€26.60

avg listing price — sweet spot $15–$100

Price range

Great€10.34–€39.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,069.1

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Competition

Bad81%

top-5 click share — a locked-up shelf

Market size

Bad€60K

€60K/yr · 143K searches

Growth

Bad-44.2%

90-day search growth — must beat 0% to launch

Competition

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

10

Top-5 brand share

84%

Open market

9%

  • ZENICAPS51%
  • BRNR11%
  • MayProducts8%
  • NaroVital8%
  • Vihado7%
  • Natural Pro6%
  • Open — no brand owns it (2 brands, 9%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%€9K30%€18K45%€27K60%€36K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 10 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 53 weeks — -44.2% search growth over the last 90 days.
8K6KPrime Day '25Spike '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 8.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Energieniveau10%

“Energie-Boost”

Gewichtsverlust10%

“Habe in 3 Wochen ca.4,5 Kilo abgenommen”

Qualität insgesamt10%

“Super produkt”

Ernährungs Gehalt8%

“All-in-One-Wellness in einer Kapsel”

Benutzerfreundlichkeit5%

“Einnahme easy”

Reguliert die Verdauung4%

“Gutes für den Stoffwechsel”

Einfaches Kauen/Schlucken4%

“Sind gut zu schlucken”

Preis-Leistungs-Verhältnis4%

“Gutes Produkt zum fairen Preis”

beworben Vs Tatsächliches Produkt4%

“Das Produkt mach was es soll”

Dosierung3%

“Keine komplizierte Dosierung notwendig”

What buyers complain about

Funktionalität insgesamt22%

“Bislang noch kein Erfolg”

Dosierung7%

“Zu niedrig dosiert”

Nebenwirkungen7%

“Nebenwirkungen”

Preis-Leistungs-Verhältnis7%

“Geld Verschwendung”

Gewichtsverlust7%

“bisschen bessere Ernährung 8 Kilo abgenommen.”

Geruch4%

“Tabletten stinken”

Reguliert die Verdauung3%

“Sodbrennen”

Gesamtgröße3%

“Die Kapseln sind nicht so groß”

Qualität insgesamt3%

“Andere Produkte sind besser”

Allergien2%

“Starke Bauchkrämpfe und Übelkeit”