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58

always slipeinlagen long plus

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 68Growth 22Conversion 80Competition 81Returns 100Price range 44Avg price 54Brand share 19Review moat 49Quality gap 53

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Competition

Great34%

top-5 click share — an open shelf

Conversion

Great8.2%

search→purchase rate — share of searches ending in a sale

Market size

Good€678K

€678K/yr · 665K searches

Avg price

Good€12.51

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,623.91

avg incumbent reviews — the moat a new listing must climb

Price range

Okay€1.91–€25.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-7.0%

90-day search growth — must beat 0% to launch

Brand share

Bad92%

top-5 brand share — brand-locked demand

Competition

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

11 rising

Sellers

50

Top-5 brand share

92%

Open market

4%

  • Always59%
  • ZVZK12%
  • Gladbecke12%
  • TANSTC6%
  • Every Day4%
  • Always Discreet4%
  • Open — no brand owns it (5 brands, 4%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€20K6%€41K9%€61K12%€81K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 43 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.
20K15KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Komfort insgesamt16%

“angenehmes Tragegefühl”

Qualität insgesamt11%

“Top Produkt”

Preis-Leistungs-Verhältnis7%

“fairer Preis”

Gesamtgröße6%

“passt alles”

Schutz5%

“sorgen für Sicherheit”

beworben Vs Tatsächliches Produkt5%

“genau das will man ja eigentlich.”

Weiches Gefühl5%

“Das Material fühlt sich weich”

Saugfähigkeit5%

“Super Saugkraft”

Haltbarkeit3%

“Brauchbar”

Geruch3%

“keine Geruchsbildung”

What buyers complain about

Gesamtgröße15%

“Fällt klein aus”

Dicke11%

“Die Always Ultra sind dünn”

Haftung/Klebrigkeit5%

“Sehr schlechte Haftung im Slip”

Qualität insgesamt4%

“Mittelmäßig”

Preis-Leistungs-Verhältnis4%

“Der Preis ist eher oberhalb angesiedelt, wer die Marke kennt”

Saugfähigkeit3%

“es absorbiert nicht wirklich”

Geruch3%

“es riecht unangenehm”

Haltbarkeit2%

“Er hält nicht mal mehr als eine Binde aus”

Feucht/Trocken2%

“Ich bin einfach nur enttäuscht von der neuen, angeblich besseren "Dry and Soft feel" Variante.”

Komfort insgesamt2%

“Das Tragegefühl ist unangenehm”

Top return reasons

Gesamtgröße46%
Qualität insgesamt12%
Dünn10%
beworben Vs Tatsächliches Produkt9%
Funktionalität insgesamt5%
Geruch4%
Dicke2%
Haftung/Klebrigkeit1%
Benutzerfreundlichkeit1%
Abgabemechanismus1%