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54

algenöl

Worth a look

Shows low returns (0.1%), but a small market ($66K/yr) keeps it on the watch list.

Market size 17Growth 23Conversion 52Competition 58Returns 100Price range 91Avg price 95Brand share 66Review moat 73Quality gap 48

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Avg price

Incredible€23.39

avg listing price — sweet spot $15–$100

Price range

Great€14.04–€34.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good597.62

avg incumbent reviews — the moat a new listing must climb

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-4.9%

90-day search growth — must beat 0% to launch

Market size

Bad€66K

€66K/yr · 66K searches

Competition

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

29

Top-5 brand share

66%

Open market

26%

  • SUNDAY NATURAL22%
  • Naturise14%
  • ProFuel12%
  • NORSAN10%
  • Dr. Johanna Budwig8%
  • SinoPlaSan GmbH8%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€3K8%€5K12%€8K16%€11K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 29 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.
25K15KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Feb, Nov · busiest ÷ quietest = 2.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt23%

“Beste Produkte”

Geschmack insgesamt12%

“Schmeckt”

Geschmack7%

“Aromaneutrale Softgels”

Vegan/Biologisch6%

“Omega vegan”

Dosierung6%

“Bestes Omega 3 (high dose)”

Benutzerfreundlichkeit4%

“Easy handeling”

Preis-Leistungs-Verhältnis4%

“Bestes Preisleistungsverhältnis”

Einfaches Kauen/Schlucken4%

“sich problemlos schlucken”

Inhaltsstoffe – insgesamt3%

“Das SUNDAY NATURAL DHA Omega 3 Algenöl ist eine sehr schöne”

beworben Vs Tatsächliches Produkt3%

“Erfüllen ihren Zweck”

What buyers complain about

Geschmack insgesamt16%

“Schmeckt nach bitteren Fisch”

Geruch13%

“Stinkt nach verdorbenem Fisch”

Geschmack9%

“Geschmacklich unzumutbar”

Dosierung5%

“Etwas niedrig dosiert”

Qualität insgesamt4%

“Gibt bestimmt bessere Produkte”

Preis-Leistungs-Verhältnis4%

“dafür teuer”

Inhaltsstoffe – insgesamt4%

“Das Produkt enthält Sonnenblumenöl”

Gesamtgröße3%

“Die Kapseln sind ziemlich groß”

Funktionalität insgesamt2%

“Wirkung nicht ausreichend”

Ölig/fettig2%

“Ranziges Öl”

Top return reasons

Preis-Leistungs-Verhältnis100%