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54

abnehm shake

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Market size 65Growth 21Conversion 46Competition 39Returns 100Price range 76Avg price 80Brand share 12Review moat 82Quality gap 77

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Review moat

Great361.06

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€16.94

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Great€6.71–€41.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good€613K

€613K/yr · 993K searches

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-7.3%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

27

Top-5 brand share

95%

Open market

2%

  • Layenberger54%
  • Yokebe17%
  • Sheko12%
  • SlimFast8%
  • Doppelherz4%
  • Multaben3%
  • Open — no brand owns it (1 brand, 2%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€61K20%€123K30%€184K40%€245K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.
50K30KPrime Day '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 3.0×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt47%

“Yummy”

Geschmack12%

“Super Geschmack”

Ernährungs Gehalt5%

“Protein”

Gewichtsverlust4%

“Habe 10 kg verloren”

Qualität insgesamt3%

“Super Produkt”

Löslichkeit2%

“Schön cremig - löst sich super auf”

Preis-Leistungs-Verhältnis2%

“Super Preise-Leistung”

Süße2%

“Schokolade auch bestellt, schmeckt etwas sehr nach Süßungsmittel”

Gesamtgröße1%

“Passt”

Textur/Konsistenz – insgesamt1%

“eine super Konsistenz”

What buyers complain about

Geschmack insgesamt19%

“Schmeckt überhaupt nicht”

Geschmack8%

“null Geschmack”

Süße7%

“Die Shakes sind nicht zu süß”

Preis-Leistungs-Verhältnis6%

“Schade ums Geld”

Ernährungs Gehalt5%

“enthaltene Nährwerte ebenfalls niedriger,”

Textur/Konsistenz – insgesamt3%

“sind entgegen der Beschreibung nicht cremig.”

Funktionalität insgesamt2%

“Leider half es mir aber absolut gar nicht”

Haltbarkeit2%

“Shake hält nicht lange satt”

Säureregulator/Linderung von Magenschmerzen2%

“Leider bekommt man übelste Magenprobleme von dem Shake”

Nebenwirkungen2%

“Bekomme von den Shakes furchtbare Bauchschmerzen und Durchfall”

Top return reasons

Auslaufsicher39%
Geschmack17%
Süße11%
Feucht/Trocken6%
Geruch6%
beworben Vs Tatsächliches Produkt6%
Inhaltsstoffe – insgesamt6%
Kontamination6%
Funktionalität insgesamt6%