z890
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible82.15avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€277.50avg listing price — sweet spot $15–$100
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
Returns
Bad7.7%return rate — above 6% kills the launch gate
Market size
Bad€18K€18K/yr · 49K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad€148.31–€720.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
192
Top-5 brand share
100%
Open market
0%
- ASUS58%
- Gigabyte27%
- MSI12%
- NZXT2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 33 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ASUS ROG Strix Z890-F Gaming WiFi Mainboard Sockel Intel LGA 1851 (ATX Advanced AI DDR5 WiFi 7 5X M.2 Q-Release PCIe 5.0 2X Thunderbolt 4 DIMM Fit)
ASUS€263.904.4★367 rev
ASUS ROG Maximus Z890 Hero Gaming Mainboard Sockel Intel LGA 1851 (ATX Advanced AI DDR5 NitroPath DRAM WiFi 7 3X PCIe 5.0 M.2 3X PCIE 4.0 M.2 2X Thunderbolt 4 DIMM Flex)
ASUS€416.303.8★77 rev
ASUS TUF Gaming Z890-PLUS WiFi Mainboard Sockel Intel LGA 1851 (ATX PCIe 5.0 DDR5 DisplayPort HDMI Thunderbolt 4 4X M.2 WiFi 7 Q-Release Aura Sync)
ASUS€217.344.2★415 rev
GIGABYTE Z890 AORUS Elite WIFI7 Motherboard - Unterstützt Intel Core Ultra (Serie 2) CPUs 16+1+2 Phasen VRM bis zu 8800MHz DDR5 (OC) 1xPCIe 5.0 + 3xPCIe 4.0 Wi-Fi 7 2.5GbE LAN Thunderbolt 4
Gigabyte€192.794.3★79 rev
ASUS ROG Strix Z890-E Gaming WiFi Mainboard Sockel Intel LGA 1851 (ATX Advanced AI DDR5 NitroPath DRAM 7X M.2 WiFi 7 PCIe 5.0 Q-Release 2X Thunderbolt 4 DIMM Flex)
ASUS€335.684.2★65 rev
Newest
by launch date
NZXT N9 Z890 - Intel Z890 LGA 1851 ATX Gaming-Mainboard für Core Ultra (Serie 2) - 20+1+1 DDR5 5X M.2 PCIe 5.0 Wi-Fi 7 5GbE Thunderbolt 4 - RGB Vollmetallabdeckung - Schwarz
NZXT€356.4735 rev
ASUS ROG Strix Z890-H Gaming WiFi Mainboard Sockel Intel LGA 1851 (ATX DDR5 1x PCIe 5.0 x 16 SafeSlot 4X M.2 3X PCIe 4.0 WiFi 7 Aura Sync)
ASUS€276.188 rev
MSI PRO Z890-S WiFi PZ Mainboard Back-Connect ATX Unterstützt Intel Core Ultra Prozessoren (Series 2) LGA 1851 DDR5 Memory Boost (8600+ MT/s OC) PCIe 5.0 x16 M.2 Gen5 Wi-Fi 7 2 5G LAN
MSI€235.3615 rev
ASUS ROG Maximus Z890 Hero BTF Gaming Mainboard Sockel Intel LGA 1851 (ATX DDR5 WiFi 7 3X PCIe 5.0 M.2 3X PCIe 4.0 M.2 2X Thunderbolt 4 verstecktes Anschlussdesign)
ASUS€518.9720 rev
MSI MEG Z890 Unify-X Mainboard ATX - Unterstützt Intel Core Ultra Prozessoren (Series 2) LGA 1851-110A SPS DDR5 Speicher (9600+ MT/s OC) PCIe 5.0 & 4.0 x16 M.2 Gen5 Thunderbolt 4 Wi-Fi 7 5G
MSI€545.353 rev
Trending
90-day click momentum
MSI MPG X870E Carbon WiFi Mainboard ATX - Unterstützt AMD Ryzen 9000/8000/7000 Prozessoren AM5-110A SPS VRM DDR5 Memory Boost 8400+MT/s (OC) PCIe 5.0 x16 & 4.0 x16 M.2 Gen5 Wi-Fi 7 5G LAN
MSI€377.034.2★
ASUS ROG Maximus Z890 APEX Gaming Mainboard Sockel Intel LGA 1851 (ATX Advanced AI DDR5 WiFi 7 3X PCIe 5.0 M.2 Q-Release 2X Thunderbolt 4 DIMM Flex)
ASUS€395.964.1★
ASUS ROG Maximus Z890 Hero Gaming Mainboard Sockel Intel LGA 1851 (ATX Advanced AI DDR5 NitroPath DRAM WiFi 7 3X PCIe 5.0 M.2 3X PCIE 4.0 M.2 2X Thunderbolt 4 DIMM Flex)
ASUS€416.303.8★
ASUS ROG Strix Z890-E Gaming WiFi Mainboard Sockel Intel LGA 1851 (ATX Advanced AI DDR5 NitroPath DRAM 7X M.2 WiFi 7 PCIe 5.0 Q-Release 2X Thunderbolt 4 DIMM Flex)
ASUS€335.684.2★
MSI MPG Z890 Edge TI WiFi Mainboard ATX - Unterstützt Intel Core Ultra Prozessoren (Serie 2) LGA 1851-90A SPS VRM DDR5 Memory Boost (9066+ MT/s OC) PCIe 5.0 x16 M.2 Gen5 Wi-Fi 7 5G LAN
MSI€301.504.6★
Demand
Weekly Amazon search volume, last 39 weeks — -3.1% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Super Qualität Top ASUS Produkt”
“Solides Board für den Preis”
“da das Layout sehr übersichtlich ist”
“Ein sehr solides Mainboard mit allerlei Features”
“Artikel wie beschrieben, alles bestens”
“leicht zu installieren”
“Ich habe dieses Mainboard für einen neuen PC-Build verwendet und bin sehr zufrieden mit der Qualität, Ausstattung und Zuverlässigkeit”
“Viele Einstellmöglichkeiten”
“Super schnelles Mainboard”
“Besonders positiv ist die integrierte WiFi-Funktion, die zuverlässig arbeitet und eine stabile Verbindung bietet”
What buyers complain about
“Artikel ohne Funktion/Defekt”
“b ware als neu verkauft”
“Läuft leider nicht”
“Besonders ärgerlich: An der Front hätte man heute problemlos vier USB 3.0 Anschlüsse verbauen können, statt nur 2× USB 2.0 und 2× USB 3.0”
“die WLAN-Verbindung ist instabil.”
“die ASUS-Software manchmal etwas unübersichtlich wirkt.”
“mit Creative Soundkarten egal ob intern oder extern gibt es auch Probleme.”
“macht guten Eindruck, aber enttäuschende Leistung”
“Motherboard nach fast einem halben Jahr leider zum wegwerfen”
“Läuft leider nicht”