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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 25Growth 18Conversion 25Competition 23Returns 92Price range 37Avg price 74Brand share 0Review moat 26Quality gap 76

Returns

Great1.1%

return rate — above 6% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good€101.85

avg listing price — sweet spot $15–$100

Price range

Okay€20.85–€233.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay3,927.56

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€103K

€103K/yr · 50K searches

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Competition

Bad73%

top-5 click share — a locked-up shelf

Growth

Bad-13.5%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

227

Top-5 brand share

100%

Open market

0%

  • FRITZ!47%
  • TP-Link42%
  • ASUS5%
  • Deutsche Telekom4%
  • FRITZ3%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€10K20%€21K30%€31K40%€41K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 35 weeks — -13.5% search growth over the last 90 days.
2K1KBlack Friday '25Spike '26Nov '25Dec '25Jan '26Feb '26Mar '26May '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Montage/Installation20%

“Installation”

Konnektivität – insgesamt18%

“WLAN”

Qualität insgesamt14%

“Super Produkt”

beworben Vs Tatsächliches Produkt8%

“hält was verspricht”

Preis-Leistungs-Verhältnis7%

“Super Deal”

Signalstärke6%

“Super WiFi-7 Repeater”

Benutzerfreundlichkeit5%

“Easy Handling”

Reichweite5%

“Preiswerter Range Extender”

Datenübertragungsgeschwindigkeit3%

“Super Repeater”

Stärke2%

“robust und leistungsstark”

What buyers complain about

Konnektivität – insgesamt30%

“Für Telekomrouter ungeeignet”

Funktionalität insgesamt8%

“Funktioniert null”

Preis-Leistungs-Verhältnis7%

“Bisschen teuer”

Kompatibilität – insgesamt6%

“Funktioniert bei uns nicht”

Reichweite5%

“Unentbehrlich zur Routerreichweite”

Qualität insgesamt5%

“Qualität schlecht Service auch”

Signalstärke5%

“Signalstärke unverändert”

Haltbarkeit4%

“Nach vier Jahren defekt”

Montage/Installation3%

“SCHWierigkeiten beim Installieren”

Software/Anwendung3%

“Die Installation über die App hat überhaupt nicht funktioniert”

Top return reasons

Konnektivität – insgesamt33%
Funktionalität insgesamt19%
Kompatibilität – insgesamt17%
Reichweite11%
Signalstärke4%
Gesamtgröße4%
Stärke3%
Defekt Material/Teile2%
Montage/Installation1%
beworben Vs Tatsächliches Produkt1%