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voyager

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Soft demand (-44.7% this quarter) — this niche doesn't clear our bar today.

Market size 11Growth 3Conversion 6Competition 16Returns 55Price range 29Avg price 84Brand share 34Review moat 87Quality gap 50

Review moat

Great258.09

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€75.63

avg listing price — sweet spot $15–$100

Returns

Good2.8%

return rate — above 6% kills the launch gate

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Price range

Okay€12.89–€309.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad81%

top-5 click share — a locked-up shelf

Market size

Bad€44K

€44K/yr · 114K searches

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-44.7%

90-day search growth — must beat 0% to launch

Competition

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 flat

Sellers

61

Top-5 brand share

85%

Open market

12%

  • Star Trek56%
  • Revell14%
  • LEGO6%
  • Eaglemoss5%
  • style34%
  • Smiffys3%
  • Open — no brand owns it (4 brands, 12%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%€7K30%€13K45%€20K60%€26K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 19 weeks — -44.7% search growth over the last 90 days.
4K3KMar '26Mar '26Apr '26May '26May '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Montage/Installation21%

“Trotz einiger Wiederholungen hat der Zusammenbau viel Spass gemacht”

Design insgesamt15%

“Sehr gelungenes Design”

beworben Vs Tatsächliches Produkt13%

“Erwartungen voll erfüllt”

Haltbarkeit11%

“Sieht toll aus, ist standfest und robust”

Qualität insgesamt11%

“Top Qualität 👍, gerne wieder 👍☺️”

Geschenk Zweck11%

“Super Geschenk für Teenager, der tatsächlich Star Trek Fan ist”

Preis-Leistungs-Verhältnis8%

“Der Preis dafür geht in Ordnung”

Anleitung/Benutzerhandbuch/Fehlerbehebung4%

“perfekte Anleitung”

Stärke3%

“gute Klemm kraft”

What buyers complain about

Montage/Installation50%

“Der Zusammenbau war zwar teilweise etwas repetitiv,”

Anleitung/Benutzerhandbuch/Fehlerbehebung17%

“Einige Schritte in der Anleitung sind etwas schwer zu machen”

Top return reasons

Gesamtgröße50%
Farbe8%
Produktzustand7%
Materialqualität6%
beworben Vs Tatsächliches Produkt4%
Geruch4%
Geschenk Zweck4%
Qualität insgesamt4%
Defekt Material/Teile2%
Helligkeit/Glanz/Glühen2%