sol de janeiro
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Avg price
Incredible€26.12avg listing price — sweet spot $15–$100
Price range
Great€3.34–€60.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€720K€720K/yr · 2.6M searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,634.04avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
Competition
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
163
Top-5 brand share
98%
Open market
1%
- Sol de Janeiro83%
- Henjunu8%
- Glow Recipe2%
- Kiko Milano2%
- Essence Cosmetics2%
- Jean & Len1%
- Open — no brand owns it (1 brand, 1%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SOL DE JANEIRO de Janeiro - Bum Bum Jet Set Orange
Sol de Janeiro€29.604.5★2,434 rev
Sol de Janeiro Cheirosa Perfume Mist Trio Discovery Set 3 Düfte je 30 ml Vanille Karamell Sandelholz
Sol de Janeiro€34.864.8★27 rev
Sol de Janeiro Cheirosa 91 Perfume Mist Körperspray mit Passionsfrucht Honigkaramell und Rose Blumiger Duft Vegan und Parabenfrei
Sol de Janeiro€26.374.4★74 rev
2 Stück Parfüm Bodyspray Damen 48ml Mit Haken Damendüfte Langanhaltendes Körper Und Haar Fruchtiges Fragrances Damenparfum Körperspray Mini Parfümspray für Reisen Urlaubsreise Gift for Women
Henjunu€11.274.0★90 rev
Sol de Janeiro Cheirosa Discovery Set Ipanema Sunset 4 Perfume Mists Cheirosa 40 62 91 & 48 je 30 ml
Sol de Janeiro€45.425.0★2 rev
Newest
by launch dateSol de Janeiro Cheirosa Perfume Mist Trio Discovery Set 3 Düfte je 30 ml Vanille Karamell Sandelholz
Sol de Janeiro€34.8627 rev
Sol de Janeiro Cheirosa Discovery Set Ipanema Sunset 4 Perfume Mists Cheirosa 40 62 91 & 48 je 30 ml
Sol de Janeiro€45.422 rev
Sol de Janeiro Cheeky Biquíni Cheirosa Parfüm-Spray Aprikose Orangenblüte und Vanille Limitierte Edition
Sol de Janeiro€31.97105 rev
Sol de Janeiro Body Your Way Körperpflege Discovery Set 4 Body Creams Brazilian Bum Bum Cream Bom Dia Bright Rosa Charmosa Dewy Delícia Drench Body Butter
Sol de Janeiro€39.176 rev
Sol de Janeiro Sundays in Rio Fragrance Limited Edition Hair & Body Perfume Mist 90 ml
Sol de Janeiro€34.801,114 rev
Trending
90-day click momentumSol de Janeiro Cheeky Biquíni Cheirosa Parfüm-Spray Aprikose Orangenblüte und Vanille Limitierte Edition
Sol de Janeiro€31.974.6★
Jan & Jul Mädchen Schnell trocknender Sonnenhut mit Nackenschutz für Schwimmen Strandhut für Kleinkinder und Kinder (L: 2-5 Jahre Häschen und Blumen)
Jan & Jul€18.304.8★
Sol de Janeiro Cheirosa Discovery Set Ipanema Sunset 4 Perfume Mists Cheirosa 40 62 91 & 48 je 30 ml
Sol de Janeiro€45.425.0★
Sol de Janeiro Cheirosa Perfume Mist Trio Discovery Set 3 Düfte je 30 ml Vanille Karamell Sandelholz
Sol de Janeiro€34.864.8★
Sol de Janeiro Sundays in Rio Fragrance Limited Edition Hair & Body Perfume Mist 90 ml
Sol de Janeiro€34.804.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Mega Duft”
“Sehr schönes Produkt”
“Helle Farbe”
“Dezent✨ Soooo soft und schön🤩”
“Gut, kostet auch nur 4 Euro”
“Sehr angenehme Body Creams”
“Wie erwartet”
“Richt gut und haltet lange”
“Gute probiergrösse”
“Das war ein Geschenk 🎁 für meine Mama,es riecht gut,”
What buyers complain about
“Blasser Duft kaum erkennbarer Duft”
“Allerdings ist der Preis ziemlich happig”
“Sehr klein für den Preis”
“wurden meine Haare davon fettig was ich sonst nie habe.”
“Mach nix”
“Betrug”
“Leider sind sie recht klebrig auf den Lippen”
“Riecht bisschen nach alkohol”
“Produktbeschreibung unvollständig”
“Ich vertrage solche Produkte nicht (allergische Reaktion).”